The Australian Property Developers Association Inc. 澳大利亚房地产开发商协会

Panelists of APDA June 2019 Quarterly Event : Unlocking the Financial Equation.
(left-right) : Mr Henry Burbury (CBRE), Mr Shane Wilkinson (PACE), Mr Chris Moyle (Westpac), 
Mr Jamie Westlake (Payton) & Mr Julian White (CBRE)

The Australian property development landscape is a vibrant and challenging business environment that at times can seem too “fast and furious”. Despite the property market’s volatility, the industry continuously invites both seasoned investors and brave souls to venture in its ‘highs’ and ‘lows’. The market is affected by a myriad of factors at any point in time, some of which are semi-predictable – such as decisions relevant to the timing, acquisition costs, marketing, value optimisations and consultant hiring process in preparation for a property sale.  Despite our best efforts to account for them, the property market will always be plagued with unpredictable factors such as shifting policies on government property regulation, taxation, inflation and consumer confidence etc.  

Property developers are often misunderstood by the community to be a grubby and unscrupulous bunch whose sole aim is to make a profit. However, this biased view could not be further from the truth. Not many can appreciate the magnitude of risks and challenges that a competent property developer has to overcome in order to provide a quality, affordable and sustainable housing supply to the community at large. 

APDA Inc. Chairman, Mr Alex Huang, presenting a welcome speech to guests and members

This is where the Australian Property Developers Association (APDA) Inc comes to play. The organisation was established a decade ago by a handful of young and emerging property developers, industry insiders and professionals, that has since grown to encompass over a thousand guests and members. Today, APDA has played host to some of the most well-known names and brands in the local property development community.

The organisation aims to represent emerging, up-and-coming property developers and professionals who see value in community networking, exchanging information and friendly collaboration amidst an ever-challenging landscape. APDA also aims to represent the property development industry when it comes to influencing state and federal government policies whilst maintaining ethical standards of operation amongst its members.

As a testament of its value and contribution to the community, APDA Inc. is supported and sponsored by some of the most well-known brands both within and external to the property and development sector. Some of these involve CBRE, Urbis, Pitcher Partners, Best Hooper Lawyers, Payton, DLX Creative and your contemporary luxury publisher, EZ Australia.

Whether you are already heavily invested in the property development industry or are enthusiastic to begin, feel free to join us as a member or attend one of APDA’s functions by reserving your tickets to our upcoming events. For more information, please visit our official website at: or email us at



Panel discussion involving the then Opposition Leader, The Hon. Matthew Guy MP.
(left-right) : Mr Mark Wizel (CBRE), The Hon. Matthew Guy MP, Mr John Cicero (Best Hooper Lawyers) & Mr Alex Huang (APDA Inc)

这就是澳大利亚房地产开发商协会公司(APDA Inc.)发挥作用的地方。该协会组织成立于10年前,由少数年轻和新兴的房地产开发商、业内和专业人士组成。该组织目前已飞速发展到拥有1000多名客户和成员。今天,APDA已接待当地房地产开发社区中一些成功且知名的品牌。


而作为对社区价值和贡献的证明,APDA也得到房地产和开发行业内外一些高认知度品牌的支持与赞助。其中包括世邦魏理仕(CBRE)、Urbis、Pitcher Partners、Best Hooper Lawyers、Payton,DLX Creative以及奢华格调杂志《御智澳大利亚》出版方。

无论您是否已经在房地产开发行业投入了大量资金,或正积极投身其中,都可以通过预订即将举办的活动门票来参与APDA的任意活动,并以会员身份加入我们。欲知更多详情,请浏览我们的官方网站: 或发送邮件至

Creating homes to empower communities: Behind the MIURA Group’s Renaissance with Penny Sun 从建造房屋到创建社区 Penny Sun畅谈Miura集团的战略转变

Penny Sun

These were the passionate, pragmatic and reflective words of Penny Sun who is the managing director of MIURA Group – a Melbourne based property development group that blends intelligent design philosophy with an immaculate attention to detail symbiotically. Having been instilled a “never say no” attitude from her parents who encouraged her that girls can “do better than the boys”; Penny’s tenacity and motivation never ceases to inspire the Victorian property development community. Having already completed 3 master’s degrees in Finance, Accounting and Tax; her latest academic endeavour sees her enrolling in a Master of Urban Planning and Environment. Being a woman of action, Penny’s education has enabled her to successfully lead tailored property development projects across Melbourne’s Eastern Suburbs and is testimony how she believes, “Academia without implementation might as well be a pile of dead books”. 

2019 took a financial toll on the property development market which was plagued by rigid equity flows, government policies that hindered business proliferation and weak investor confidence. Despite this market pessimism, Penny seized this opportunity to listen to the voices of the community and to learn more about how the MIURA group could help better address the challenges impeding property developers to implement more projects sustainably. Her answer was to focus on building communities as opposed to simply constructing more buildings. Penny’s cathartic epiphany then catalysed MIURA’s new strategic focus on social issues that impact communities whilst accounting for the wellbeing of potential customers. The new MIURA is all about embracing community values and the enjoyment of residences.   

This then led Penny to start the Developing and Connecting Victoria Association (DCVA) which serves as platform to ensure that the challenges faced by the property developer community are heard by authorities and the government. In its 2 months of being established, DCVA has accumulated more than 60 members; members include some of the most influential developers in the property development industry. DCVA members were highly impressed with Penny’s determination, charisma and exemplary oratory skills when she delivered her speech during DCVA’s unveiling at the 2019 Australian-China Economic Trade & Investment Expo. 

DCVA hopes to be a pioneer in incorporating social issues such as an ageing community, isolated families, longer work to home commute times and rising gentrification pressures into the corporate strategy of Victorian property developers. By focusing on socially focused solutions that empower communities, DCVA and MIURA hope to build a future that isn’t over reliant on inefficient methods of traditional horizontal suburb expansion. 

This is evident in Penny’s recent project in Hawthorn where she instructed Rowthelowman architects to ensure that her latest development project didn’t block out the local church. Traditionally, most developers would raise up walls to raise the profile exposure of their respective construction project without any regard for blocking out neighbouring buildings. Penny’s constant questioning of the status quo and innovation vision for the property development industry is what she hopes to forge into MIURA’s legacy as a renowned and respected property developer that is cherished by the community.

Penny who is constantly learning, believes that knowledge should not be isolated and is confident that her kaleidoscope of life experiences and exposure to different fields of study will equip her to continue being a respectable leader in the property development industry. The future is wrought with countless possibilities, but under Penny’s courageous and profound leadership qualities; MIURA and DCVA can be assured that they are in the hands of a strong leader who can help them successfully navigate through the complex web of politics, economics and marketing that is the property development market. 

“Previously, in a booming property market the development was focused predominantly on investors. Today, governments should have flexible policies that encourage projects that give back to the community”, says Penny. 

这是 MIURA Group 的董事经理 Penny Sun 提出的充满激情、务实且深思熟虑的说法。MIURA Group总部位于墨尔本,融汇智能设计理念和对细节的关注。她的父母灌输给她“永远不要说不”的态度,鼓励她“女孩可以比男孩做得更好。”Penny Sun 的坚韧和动力一直激励着维多利亚的房地产开发社区。即使早已经完成财务、会计、税务多达3个硕士学位;她最近埋头学术研究再使她获得了城市规划与环境硕士学位。而作为一名实干家,加上本身的灵活运用教育知识使她能够成功领导墨尔本东部郊区量身定制的房地产开发项目,这也证明了她的信念:无法实施的学术理论犹如看了一堆死书。

2019年房地产开发市场财务亏损现象浮出水面,市场持续受到刚性股权流动、阻碍企业扩张的政府政策及投资者信心疲弱的困扰。尽管市场乌云密布,但Penny还是抓住这个机会,倾听社区的声音,了解更多MIURA Group如何能协助解决阻挡房产开发商可持续发展更多项目的挑战。她的答案是专注于建设社区,而不是简单地堆砌更多的建筑。她的灵光一现促使MIURA的新战略重心放在影响社区的社会问题上,同时细致考虑潜在客户的福祉。全新的MIURA宗旨是拥抱社区价值和营造居住环境的愉悦。

这一系列状况让 Penny 成立了维多利亚发展互通协会 (Developing and Connecting Victoria Association – DCVA),这个平台确保政治家和联邦政府能听到地产开发商所面对的困境。而协会成立2个月已累计会员逾60名,其中包括维多利亚房地产领域许多有影响力的重量级开发商。2019年澳大利亚-中国经济贸易投资博览会上,Penny在DCVA的揭幕仪式上发表了演说,她的决心、魄力和出色的演讲技巧让所有成员印象深刻。


最明显的是Penny在最近的Hawthorn的项目计划实践有关想法,她引导Rothelowman Architects建筑事务所确保上述开发项目不得阻碍当地古迹教堂。一般情况下,大多数开发商会竖起高墙以提高各自建筑项目的知名度,而不考虑是否遮挡邻近的建筑。而Penny对房地产开发行业现状和创新愿景持续提出疑问,也是因为她希望能拔高MIURA作为受到社区珍视和尊重的房产开发商之定位。

“昔日,在繁荣的市场中,房产开发主要集中在投资者身上。今日,政府应具备更弹性的政策来鼓励那些能回馈社会的项目。” Penny是一个积极学习者,她认为知识不应该被孤立,深信自己丰富多彩的人生,还有各种领域的学习经历将使她在房地产开发行业继续成为一个受人尊敬的领导者。


Rochford Wines – Yarra Valley 罗富酒庄 – 亚拉河谷葡萄酒产区

The Yarra Valley is one of Victoria’s premium cool climate wine regions. Rochford is family owned and operates a well-established vineyard in the Yarra Valley founded in 1985.  The wines produced have earned great respect, being hand crafted using fruit sourced from four exceptional vineyards, and through great skill in their making, impart a true expression of the terroir of each site.

We aim to express the unique terroir of each of three cool climate sites, endeavouring to respectfully articulate the inherent influence of soils, seasons and favourable site specific features.

Rochford’s wines have been highly acclaimed, resulting from exemplary care and sustainable management in the vineyards, followed by diligent attention in the winery by our winemaking team. 

With our core focus on Chardonnay, Pinot Noir and Cabernet Sauvignon, our reserve range features several ultra-premium single vineyard wines, each beautifully expressing the individuality of each site on which they are grown.

The vineyard and winery incorporate two restaurants, cellar door, gin bar and shop, together with our outdoor facilities to service weddings, fabulous concerts, other functions and events. 

Rochford Yarra Valley has become a showpiece of the region and a must visit destination. Through passion and dedication to customer service, the team at Rochford aim to provide visitors with an engaging and very memorable experience.




Rochford Wines
General Enquiries, Restaurant Bookings & Reception 咨询和餐厅预定
T: +61 3 5957 3333
Wechat: rochford01