Relationships are the most important business asset more so now and post covid-19

As businesses emerge from covid19 shut downs and seek to reenergize their ventures, one asset above all others stands out as the most valuable resource that doesn’t appear on the balance sheet – quality long-standing relationships!

For many businesses, it has been their established relationships that have been the source of sales and life blood that has kept them afloat during the worst days of the pandemic.

It’s relationships that will provide the much-needed momentum to propel these operations forward when restrictions are lifted and normality returns.

It’s in tough times such as those being experienced at present or in past economic downturns that the real value of relationships becomes understood and appreciated.

In fact, I would go so far as to say that the value of a business should not be measured by a numeric figure in the books of account but instead by the strength of the relationships.

These include everyone the owner or enterprise engages with i.e. staff, clients, alliance partners, suppliers, competitors, community groups, industry associations …and the list goes on and on.

Unlike many of a company’s assets, strong relationships are not a diminishing resource that depreciate over time. When carefully nurtured and maintained they grow and the commercial benefit they provide the business multiplies.

The benefit for those businesses with strong relationships is that they are perceived positively. A benefit of this is loyalty is reflected in clients being the firm’s number one brand ambassador readily referring the organisation to friends, family and business associates.

There’s no argument that advances in technology and communication mediums assist and reinforce relationships.

Unfortunately, over time, and for a multitude of reasons, personal connectivity activities begin to wane. Impersonal email broadcasts, video teleconferences, tweets and non-descript newsletters become the ‘go to’ communication mediums and those once valuable connections evaporate.

As humans we are hard-wired to build trust and loyalty to other people, not to objects, processes or gimmicky advertising or technological mediums.

Loyalty and trust come from experiences that are communicated in person with warmth and competence.

Unfortunately, when it comes to relationships – every business is unique and different, so there is no ‘secret sauce’ or off the shelf solution that a business owner can buy and then apply.

For relationships to be effective, it is important to see the world from the client’s perspective.

So, the business owner needs to step outside themselves and see things through the eyes of the client and build the relationship accordingly.

There are however, three essential components that underpin strong relationships – 1) genuineness 2) the personal touch and 3) the need to get out of your comfort zone.

This requires getting out of the office and connecting in person. It is the ultimate MBA i.e. Managing By getting Around.

It’s for this reason that I view relationships as being no different to the foundations of a skyscraper.

They are not seen – are incredibly important – and the deeper / stronger they are – the higher and more structurally sound will be the building constructed on top.

In closing, those businesses that have nurtured those all-important connections and relationships are invariably rewarded with heightened business reputations and brands. They are elevated by the word of mouth and endorsed and promoted by appreciative and passionate clients.

当所有商业贸易活动从COVID-19的疫情封锁中重启,并寻求提振活力时刻,其中有一项资产脱颖而出,成为平衡表上史无前例、最有价值的资源——那就是优质的长期人脉关系!

对于许多公司企业来说,在疫情肆虐时期,彼此建立的关系一直是销售来源和维持生存的命脉。当限制解除、市场恢复秩序时,这种互信关系将为推动业务的发展进程提供急需的动力。

唯有处于艰难时刻,比如当前或过去发生的经济衰退事件,人们才会理解和珍惜创建人脉关系所带来的实际价值。

事实上,我认为,企业的价值不应该只是通过账簿上的数字进行评定,而应该透过人脉关系的强度来衡量。

这其中包括经营者或企业与之接触的所有人脉联系:即员工、客户、联盟伙伴、供应商、竞争对手、社区团体,行业协会等等,类似例子不胜枚举。

有别于公司企业的众多资产,牢固的关系并非一种会随着时间而递减的贬值资源。如果精心培育和维护,它们就会成长,同样的,提供的商业利益也会成倍增加。

至于一些拥有稳健人脉关系的企业具备积极感知的优势。上述正面的影响将体现在客户的忠诚度上,他们作为企业的头号品牌大使,随时会把有关组织介绍给朋友、家人和商业伙伴。

随着科技和通讯交流媒介的高速发展,毫无疑问将有助于促进人与人之间的关系。

至于造成的弊端就是随着时间推移,由于种种原因,个人的联系交流开始减弱。缺乏人情味的广播邮件、视频电话会议、推特还有毫无特色的时事通讯工具成为人们“首选”的沟通媒介,那些曾经有珍贵意义的连接也消失无踪。

生而为人,我们的天性中就会对他人建立信任和忠诚,而并非因为物品、过程、噱头广告或科技媒体。

忠诚和信任来自于热情和亲切,双方面对面交流的体验。

令人遗憾的是,当涉及到人际关系时,每个企业都是独一无二,所以没有“秘方”或现成的解决方案,可以供企业经营者直接购买并应用。

而欲使人脉关系发挥效用,从客户的角度看世界是很重要的。所以,企业主需要走出本身的圈子,透过客户的视线观察问题,并构建相应的关系。

然而,稳健牢靠的人脉关系有三个基本要素:1.真诚、2.亲和性,3.走出自身舒适区。

我们需要走出办公室,亲自与周边沟通联系。这是终极的 MBA(Managing By getting Around),即通过四处视察实行管理。

综观以上原因,我认为打造人脉关系与奠定摩天大楼的地基是一样的。

纵然无法肉眼可见,但却非常重要,而且越深层就越坚固,上面的建筑越高,底盘结构也越稳固。

最后,那些悉心栽培这项关键资产-连接人们和维系人脉关系的工商企业,必然会取得更显著的商业声誉和品牌效应。他们通过口口相传得到提升,并获得赞赏,以及热情的客户们认可与推广。

Mercedes-Benz VISION AVTR 梅赛德斯-奔驰

Where Machine, Human and Nature Combine
当机器,人和自然合为一体

How cool it would be for a Mercedes-Benz to be alive? Inspired by the mega hit movie Avatar, an unprecedented global partnership between two great brands have conceptualized the Mercedes-Benz VISION AVTR that was created with a completely new interaction between human, machine and nature. Imagine being inside this living creature that one only needs to place the hand on the control unit, the interior comes to life and the vehicle recognizes the driver by his or her heartbeat and breathing through biometric connection. Not forgetting the immersive experience of space where a menu selection of functionalities will be projected onto the driver’s hand by just simply lifting the hand. Both interior and exterior designs are futuristic yet holistic that were inspired  by creatures in the Avatar movie. 

Besides the fact that this Mercedes-Benz Vision Avatar cannot fly, it has all the out of the world futuristic features that will make the experience of owning a automobile a must have lifestyle for those who can afford on land.

如果一辆奔驰跑车是生物体到底有多酷?受热门电影《阿凡达》的启发,两个大品牌前所未有的全球联动合作,将梅赛德斯-奔驰VISION AVTR概念化,创造了人、机器和自然之间全新互动。想象一下,在这个生物体内,你只需要把手放在控制枢纽上,内部就会有生命,汽车通过生物特征连接,透过心跳和呼吸来识别驾驶者。另外,还有空间沉浸式体验,功能菜单选择都投射在驾驶者的手上,只需轻轻挥动。内部和外部的设计都是未来主义的整体配置,灵感来自电影《阿凡达》中的生物。

奔驰VISION AVTR除了无法飞行这个事实,具有全世界超前的未来形式特质,拥有这辆汽车将成为这片土地上那些有能力的人们趋之若鹜的生活方式。

image(s) courtesy of mercedes-benz.com

Watches Of Switzerland Providing Best Of Two Worlds Under One Roof 瑞士表同一屋檐下的精粹复古和现代

Rolex Daytona ‘Zenith’

The modern and vintage watch collectors previously seldom cross paths simply because both have very different obsessions. One prefers to own pieces of historical importance whereas the other tend to go after contemporary engineering and amazing finishing. Furthermore the boutiques selling these modern and vintage timepieces are very different but now this perception is definitely changing.

Luxury watch retail giant Watches of Switzerland acquired Analog Shift Watches. This new partnership will see an unprecedented offering of both vintage and modern watches under the same roof. It is definitely a strategic move for Watches of Switzerland as moving forward they will be penetrating the vintage watch market while maintaining its strong existence in the new branded watch industry. Analog Shift Watches have the expertise in authenticating and servicing vintage watches whilst providing guarantees for buyers.

在过去,现代和古董手表收藏家很少会有交集,只因为他们迥异的热爱品味。一边喜欢感受历史意义的作品,而另一边倾向于追求当代工艺和精美加工。因此,销售现代和复古时计手表的精品店也大相径庭,但目前这种观念已出现转变。

瑞士奢华手表的零售巨头-瑞士钟表集团(Watches of Switzerland)收购了Analog Shift Watches。双方全新合作伙伴关系将在同一个屋檐下且史无前例的聚集复古和现代手表产品。 对于瑞士钟表而言,这绝对是一项大胆战略举措,他们将进一步渗透复古钟表市场,并依旧在现代品牌钟表行业中保持强大的市场地位。 Analog Shift具有鉴定和维修复古老式手表的专业知识,同时为买家提供保证。

Universal Geneve Triple Register Chronograph

Available Exclusively at Watches of Switzerland SoHo

Stainless steel case is approximately 36mm (excluding the crown). Universal Genèeve reference 22499. Universal Geèeve manually-winding movement. Circa 1943.

Overall Condition: The case is in fantastic condition overall showing little signs of wear consistent with age and use. Luminous salmon tone dial is in excellent condition with Radium patinated indices and matching handset. Unsigned crown. Caseback shows light signs of wear.

Includes brown leather strap with steel pin buckle.

Heuer Oversized Chronograph

Stainless steel case is approximately 38mm (excluding crown). Reference 2447. Circa 1940s/50s.

Overall Condition: Case is in very good condition with moderate signs of use and wear. Dial is in very good condition with crisp printing and signs of age to the luminescent elements of the hour markers and hands. Unsigned crown. Case back has some signs of use and wear.

Includes one 20mm dark brown suede strap with contrast stitching.

Omega Seamaster Olympic Cross of Merit

18K Yellow Gold case is approximately 34mm (excluding crown). Omega Reference 2850SC. Omega Caliber 471 Automatic movement. 1956.

Overall Condition: The watch is in good condition over all, with some signs of previous polishing throughout. The Chinese lacquer dial shows ultra-fine cracking throughout consistent with dials of this type. The Olympic Cross of Merit seal shows some degradation, particularly to the bottom two inlay panels; center Olympic ring is missing its inlay. Dauphine hands are in good condition; gold Omega-signed crown. Snap case back is lightly polished but shows some light scuffing from wear.

Includes one dark brown 18mm leather strap with contrast stitching.

Rolex Daytona ‘Zenith’

Available Exclusively at Watches of Switzerland SoHo

Stainless steel Oyster case is approximately 40mm (excluding the crown). Calibre 4030 automatic-winding chronograph movement by ZenithZ. Circa 2000.

Overall Condition: The case is in near mint condition overall, showing little to no signs of wear. Luminous white dial is as new. Signed crown. 

Includes 78360A/SEL Oyster Bracelet, inner and outer boxes, papers, booklets, COSC tag, and hangtag.


information & image(s) courtesy of Watcher of Switzerland