It is usually a taboo for an artist to mix business in the past as most believe that artists should be ‘pure’ to create. However, when talking to Iven Lee, a renowned multidisciplinary illustration artist from Xiamen China, founder of Xiamen Yan Tan Orange Culture Creative Co. Ltd and Fearless Trend Art, his answer was that he is different from a normal artist, creator or businessman in general as he sees himself as an all rounder that blends art and business into his artistic journey. Creator of SummerMew, IVEN, SCREW and many more, this artist described himself as a typical Gemini. When it comes to work and creativity, it is not only about passion but also the persistence to meet the end goals. 

Iven and partners started a design studio from scratch and began with just some small advertising jobs. The break came in early 2002 when he was selected to create SummerMew, the Xiamen Tourism Ambassador for BRICS and was later interviewed live by CCTV (China Central Television). He believed that his dad was proud and happy for him although the latter was very ill and passed away three days later. They were very close. Another milestone was the formation of Fearless Trend Art Exhibition In 2018 where he answered the calling to contribute back into the society for the creative art industry. “It was not an easy task and I funded the project myself as I believe there is a potential for this but only time can tell,” said the artist. 

Iven is of the opinion that artists today are no longer just about creating but must be equipped with EQ, IQ and AQ (Art Quality). Unlike the old traditional one-direction artists, Iven believes that artists should behave like a tricycle and have three wheels where one represents EQ that is the study of society, second is about communication and last but not least, there should be a team involved business of creating value to one’s artwork. It is no surprise that Iven has very high expectations as he is benchmarking himself to his idols namely Murakami Takeshita, Andy Warhol and Jeff Khoons. His ideology is to bridge both Eastern and Western art from different perspectives including lifestyle, culture, business, etc. 

“Western art is usually more positive that involves continuity, whereas Eastern art is more about looking to the past and focusing on traditional culture,” he opined. He continued saying that Western creatives are more matured and the Eastern presentations are still very much in the development stage. He is a regular speaker in Tsinghua University and conferences including those organized by Alibaba and many more. He believes that creative art is very important in today’s hectic and intense world as the former can help balance and ease the tension between real life cruel expectations and the harmony within. Ivan advocates the up and coming generation to stay focus and stay original of what one has set out to achieve. “Don’t be too emotional and end up killing the enthusiasm!” he continued saying “Learn to respect both the consumer and the market. A Coke is a Coke, all Cokes are the same and as good.”  

Lastly when asked about the future of creative art, Iven answered with confidence that the future of creative art looks promising as it is not only about trendy culture and art, it is also about patriotism. “It is a good sign when a country has its own cultural identity and spirit. This shows that the upcoming generation have achieved its very own branding and will no longer blindly follow big brands but quality brands that communicate in the same wavelengths”. Iven believes that with the current fast communication systems and platforms, creative art has already started its penetrations and influences into the society. It is inevitable that soon this industry will play a very important role in the sustainability and the future of the society and the world.  





Text by CHT 


Shirley Keon

Couture Designer & Owner of Keon Couture 

高级服装定制设计师和Keon Couture经营者

Shirley Keon features ubiquitously at the atrium of Sofitel Melbourne on Collins, a hotel that exudes French sophistication interlaced with the elegant and chic Australian style of hospitality. This time, with Australian couturier extraordinaire Shirley Keon’s work emblazoned across its Atrium Gallery, Sofitel pays homage to the fashion icon in a specially commissioned body of work by photographer Heidi Victoria that showcases the story of Keon in her Collins Street Studio.

Inspired and trained by her mother, Keon was sewing and creating her own clothes at an early age, in an era that celebrates authentic and organic works of art by hand, long before digital domination. “My mother instilled in me the beauty of creating individual and unique pieces.”

A couturier with a long list of celebrity and socialite clients, Keon started her career as a seamstress in the famed Flinders Lane, embroidering a name for herself stitch by stitch. She honed her skills in garment construction and hand detailing while attending night school to master fashion design and pattern making. “I’ve always drafted my own patterns.  I believe the pattern and construction of a garment are signatures of couture.”

Keon works with fabrics from the houses of Valentino, Armani and Givenchy. Sometimes she wonders if her idol Valentino uses the same fabrics. “Valentino has always been my inspiration and I admire his fabulous couture collections.”  

“I’ve always drafted my own patterns. I believe the pattern and construction of a garment are signatures of couture.”

The couturier’s success would not have been possible or meaningful without the love and support of her husband Philip Keon, who is a jewellery designer himself. Both make a chic and sophisticated couple among the Melbourne high society.

The most iconic and fashionable women in Australia and worldwide have worn the Keon label for years, a creation that has withstood the test of time and been passed down for generations. After five illustrious decades in the fashion industry, Keon has finally decided to retire from the fashion industry in March 2020, leaving behind a legacy of unsurpassed bespoke designs, artwork and enduring trends. 

“Shirley Keon”优美地渗透了墨尔本索菲特柯林斯酒店(Sofitel Melbourne on Collins)的大堂中庭,这家酒店散发着精细法式风情,掺杂着典雅别致的澳大利亚式待客之道。这一次,澳大利亚杰出的时装设计师 Shirley Keon的作品装饰在中庭画廊,索菲特酒店透过特别授权委托的摄影师Heidi Victoria的一系列作品向这位时尚偶像致敬,而Heidi位于柯林斯街工作室中展现了Shirley Keon的故事。

Shirley Keon自小在母亲的启发和训练下,开始缝制和制作自己穿戴的服装,那个时代推崇的是真实、有机朴质的手工艺术品,远早于数码时代。“母亲向我灌输了创作个性和独特美丽的哲理。”


从著名的弗林德斯巷(Flinders Lane)作为一名女裁缝师起始,Shirley Keon一针一线细密的缝纫出自己的名声。直至成为拥有众多名人和社会名流的服装设计师,在夜校期间,她磨练了服装结构和手工制作技能,掌握了时装设计和图案制作。“我一直在琢磨本身的特质设计模式。我认为服装的样式和构造是高级定制的标志。”


这位时装女设计师的重大成就离不开其丈夫Philip Keon尽心尽力的爱与支持,否则一切对她来说毫无意义。Philip Keon身为珠宝设计师,两人是墨尔本上流社会中时髦、长袖善舞的一对佳偶。


By Billie Ooi-Ng Lean Gaik    


Patrick Ng, formerly from Johore, Malaysia is now a leading architect and company director of Strata PNA and OYOB Property

Imagine as an adolescent, arriving in a foreign country short of cash, not knowing anyone and having no resources or accommodation. 

This is how Patrick Ng remembers his first day in the country in 1978. Then at 19, it was a day he’ll never forget because the humble beginnings did not foretell the exciting and successful career that was to follow.

“I came from Johore, Malaysia, during the time of Gough Whitlam’s free education policy  to study Architecture at RMIT. While I was excited to start my new life here, the policy was at its tail end and it was offered to me at the last minute which left me completely unprepared. 

Thankfully, a Monash Uni student coordinator was able to help me with accommodation and the rest is history,” recounts Ng. 

In 1994, Ng founded StrataPNA at the age of 35 and today he is the leading architect and co- director of StrataPNA and Own Your Own Block (OYOB), a property development company. 

OYOB’s boutique unit development, The Ultimo at the suburb of Narre Warren

OYOB’s portfolio boasts a multitude of projects in Victoria with a value in excess of $250 million. Its latest, a 410 lot residential land development, is a unique housing estate abutting Kororoit Creek which will be the longest linear park in the state of Victoria upon completion.

Leaders of the Generosity Economy

OYOB has always been the game changer not only in property development, but in its pursuit of Corporate Social Responsibility (CSR). 

Ng, with co-director Dhilharan Sivaratnam, founded OYOB with a unique business model: to build the largest property development community in Australia by making property affordable for everyday Aussies.

But it goes beyond that. OYOB’s 20 staff members and investment community have collectively raised over $1 million over the last 8 years, giving back to communities through what they call the “generosity economy.” 

“We’re so grateful for the opportunities that have been afforded to us and we aren’t just giving back, but are also helping our community grow and engender sustainability in the charities we support,” says Ng.  

This Generosity Economy is the bedrock of OYOB where it extends into the non-profit sector via partnerships with multiple stakeholders to create long-term impact on communities. 

“We’re so grateful for the opportunities afforded to us and we’re not only giving back, but also helping our community grow…”

OYOB is inviting you on its next charitable experience Tuk Tuk ride in Sri Lanka

Giving back in a disruptive way  

OYOB is disrupting the traditional understanding of charity by moving beyond philanthropy. 

Rather, their whole workplace culture and community participate in meaningful experiences to deeply connect with the charity.

Every year, the company and its business community embark on two major philanthropic endeavours raising funds for charitable causes as well as to foster engagement and build strong business bonds through ‘shared experiences’.

So while OYOB has always supported local charities, it was in 2012 that Ng was introduced to Peter Baines, the founder of Hands Across The Water (HATW or Hands), a phenomenal charity caring for at-risk children for the last 15 years throughout Thailand.

Hands’ shared experience bike rides are life-changing and impactful both for the children and donors.
Seeing the impact of funds raised firsthand is deeply meaningful and fun

OYOB was especially engaged with Hands because of its unique model of ‘shared experiences’ in the form of bike rides and its highly successful business engagement programs.

For its bike rides, the challenge of a highly engaging 500km ride is not only life-changing and impactful that it ‘gives back’ to donors,  but also delivers significant funding to children in need.

OYOB is disrupting the traditional understanding of charity by moving beyond philanthropy.”

Every rider raises funds before embarking on the five-day 500km bike ride journey. 

“We instantly form incredible bonds with fellow riders as we’re pushed beyond our comfort zones and celebrate our achievements collectively.  In addition, staff commitment has grown and we have been able to foster trust in business that years of meetings would not have achieved,” said Ng who’s completed his fourth 500km bike ride this year.

Following the April Thai bike ride, OYOB will embark on its fourth charitable shared experience in September: its Tuk Tuk ride in Sri Lanka to empower disadvantaged rural communities. OYOB is working to better publicise this unique charity model in Melbourne and is seeking for strategic partners to create a larger and more sustainable impact. 

“For those who would like to be involved,  we’ll again host a Charity Gala Ball in June to raise funds for these communities and celebrate our achievements in life and business. 

Join us and come along for the ride of your lifetime.” 

For more info, contact FELICITY at 03 9818 1467 or email 


At time of print, OYOB’s Gala Ball in June will be deferred to September 2020. Please contact us for enquiries. 

OYOB empowers lives in rural Thailand and rural Sri Lanka


这就是 Patrick Ng -黄福来,回忆着他在 1978 年抵达澳大利亚的第一天。那年才19岁的他,永远不会忘记那天的情景,也因为上述苦涩且卑微的开端,根本无法预示他未来激动人心和成功的职业生涯。

“我出生自马来西亚柔佛州,由于受惠 Gough Whitlam’s 免费教育政策,我得以在皇家墨尔本理工大学攻读建筑学。虽然在这里开展新生活令人兴奋,但由于在最后一刻获得这项政策优惠,我完全没有充分准备。庆幸的是,一位莫纳什大学的学生协调员最终帮我解决了住宿问题。”

1994年,PatrickNg在35岁时创立了StrataPNA,如今他除了身为StrataPNA 的首席建筑师,还是一家名为Own Your Own Block(拥有你自己的宅基地),简称OYOB房地产开发公司的联席董事。

OYOB在维多利亚拥有超过2.5亿澳元的多元投资组合项目。这是一个具备410地块的住宅开发项目,作为独特的住宅区,毗邻Kororoit Creek,建成后将是维多利亚州最长的线型公园。

OYOB一直在引领改变游戏规则风潮,不仅在房地产开发中,也同样展现在其企业社会责任 (CSR) 领域上的追求。Patrick Ng 与联席董事Dhilharan Sivaratnam 创造了OYOB独特的商业模式:在澳大利亚建立最大的房地产开发社区,让更多一般澳大利亚人负担得起房屋资产。




因此,虽然OYOB一直支持当地的慈善机构,但直到2012年,Patrick Ng才结识了Peter Baines,也就是Hands Across the Water (HATW或Hands) 的创始人,这是一个在过去15年里在泰国照顾高危与不幸儿童的杰出慈善机构。


而每位骑手在开始为期五天的500公里骑单车之旅前皆会筹集资金。“当我们成功超越舒适区,并共同庆祝成就时刻,我们会立即与其他骑手建立不可思议的联系。此外,除了增进员工的奉献感,我们还建立起多年会议无法实现的业务信任感。”他也在今年完成本身第四次500公里骑单车比赛。在4月份泰国骑单车之后,OYOB将在9月份开始第四次慈善共享经验:在斯里兰卡进行 Tuk Tuk 车骑行活动,增强弱势农村社区的能力。OYOB正在努力透过墨尔本积极宣扬这项独特的慈善模式,并正在寻求战略合作伙伴以创造更大、更具可持续性的影响。


欲知更多信息,请联系FELICITY, 03 9818 1467或电子邮件info@oyob.com.au


By Karina Foo