By Madilyn Y
Beats on Pointe, a dance show that perfectly encapsulates the fusion of two dance worlds, classical ballet and modern and old skool street dance, successfully completed its 2018 season in Australia and London. To achieve a sellout season on London’s West End is a pinnacle moment for any dance company, and that was what Beats on Pointe had accomplished. Director of Masters of Choreography, the dance production company behind it all, Jennifer Masters said: “A touring theater show is a glorious travelling mess of joy and heartbreak, a rollercoaster of emotions, and that is before anyone even sets foor on stage! But it’s moments like these that make it all so worthwhile.”
Masters of Choreography was started by Jennifer Masters and her husband, Milo Masters, back in 2013. Since then, Masters of Choreography has gained recognition in the dance world for its exquisite productions that have never failed to blow away the audience.
Jennifer expressed that her husband, Milo, is her greatest pillar of support. He mainly looks after the more business and administrative side of things, providing attention to detail to the aspects behind the scenes. Jennifer herself has been a dancer her entire life and a choreographer for many years. She comes from an arts-minded family and was enrolled in jazz and ballet classes at an early age. This has provided her with knowledge that in her growing years, has blossomed alongside her burning passion for dance. Taking every opportunity that comes her way, Jennifer has progressed from her classical dance background to many different styles, such as street dance and many others that have broaden her horizons. Her love for dance and many years of experience have allowed her to project her vision out to many more like minded people that have come together to contribute to this motion.
“You live your passion, it just becomes everything. That is what I tell our dancers, you have got to live in the moment, make every performance count.”
Alongside touring shows like ‘Beats on Pointe’ and ‘Raise the Barre’, Jennifer has produced not only shows, but also product launches, promotional videos, entertainment and major corporate showcases and more, fulfilling corporate clients of their needs and wants. Masters of Choreography has worked with some big name brands like Harley-Davidson, Mercedes-Benz, L’Oreal, Puma, and MTV. Recently, Masters of Choreography provided choreography and dancers for two massive national annual events, namely the Melbourne Cup – The Race That Stops The Nation and The Australian Grand Prix. The dancers had the honour of performing with the likes of British R’ n’ B superstar, Jay Sean, and Heather Small of 90s dance music legends M People.
In addition to that, Masters of Choreography has also in recent time performed at the Arnold Schwarzeneggar Sports Festival. Being one of the largest fitness expo and multi-sport festivals in Australia, it has successfully attracted over 60,000 visitors across three days. Rather than putting a standard performance on stage, Masters of Choreography decided to add a twist to spice things up, so they staged a flash mob instead. It was such a huge success that even Arnold Schwarzeneggar himself was incredibly impressed with the performance and shared it across his social media which conjured a big buzz!
Masters of Choreography is excited to announce that after an exceptional year of sold out shows and especially their smashing success of ‘Beats on Pointe’ in London’s West End, that they will be back bigger and stronger than before! Their 2019 world tour will include a full tour of Australia across two months, 5 weeks in London before moving on to Birmingham, Manchester and Liverpool; Dubai, Malaysia, Phillipines, Singapore and Hong Kong, and will finish in New Zealand across Nacier and Auckland.
“A touring theater show is a glorious travelling mess of joy and heartbreak, a rollercoaster of emotions, and that is before anyone even sets foot on stage!”
Marking their debut in Asia, they will be performing at the Hong Kong Concert Hall on the 25th and 26th of July 2019 at The Victoria Theatre and on the 18th of August in Singapore. “It fills us with pride to be able to perform in such incredible multicultural locations. Asia is filled with incredible talent and in Australia we are so priviledged to have so many incredible touring shows visit. It is such an honor to be able to share, and we are humbled by the opportunity,” said Jennifer.
完美融合衔接了古典芭蕾与新旧skool街舞的舞蹈巡回演出“Beatson Pointe”在澳大利亚和伦敦2018年的季演圆满落幕，对于任何一家舞蹈公司来说，巅峰时刻莫过于在伦敦西区实现销售旺季，而这正是“Beats onPointe”所缔造的成就。至于作为幕后功臣的舞蹈制作公司-Masters of Choreography的总监Jennifer Masters认为，巡回演出是一场充满欢乐与伤悲的波澜壮阔之旅，也是情绪的过山车，尤其在任何人登上舞台之前！但正是这样的时刻让一切变得如此有意义。”
除了“Beats on Pointe”和“Raise the Barre”等巡回演出，Jennifer 不仅肩负演出制作，还一手包办产品发布、宣传视频、娱乐节目和大型企业展示等，尽量满足企业客户的需求和愿望。Masters of Choreography也曾与哈雷戴维森、梅赛德斯-奔驰、欧莱雅、彪马和MTV等知名品牌合作过。最近，他们还为两项大型国家年度活动提供舞蹈指导和舞蹈演员，即墨尔本杯-全国屏息以待的竞赛和澳大利亚大奖赛。这些舞者有幸与英国R’n’B超级明星Jay Sean和M People主唱Heather Small等90代传奇舞蹈音乐家一起表演。
Masters of Choreography也激动地宣布，在经历销售火热的特殊一年，尤其是“Beatson Pointe”在伦敦西区取得空前成功之后，他们将比以往更强大！2019年的世界巡演将包括为期两个月的澳大利亚之旅，在英国伦敦进行5周，过后将前往伯明翰、曼彻斯特和利物浦，紧接着是迪拜、马来西亚、菲律宾、新加坡和香港，最后一站是新西兰的纳皮尔和奥克兰。