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Designing the future with Decibel Architecture & Dylan Brady 尽情构筑未来

Dylan Brady
Conductor of Decibel Architecture (dB(A))
Decibel Architecture (dB(A)) 主创总监 Dylan Brady

We at CHTNetwork Australia believe in fostering a constructive, respectful and healthy networking platform that serves as an epicentre for “all good things in life to meet”. Having established an impressive profile as a networking platform in Malaysia for 14 years, CHTNetwork Australia is now dedicated to serving as the bridge that connects Australians, Malaysians and ASEAN entrepreneurs to share a symbiotic connection that is built firmly upon strong bonds of multiculturalism, trust and entrepreneurship. One of the tools which CHTNetwork uses to ‘connect’ is EZ Magazine.
 
No one can attest to the merits of global entrepreneurship more than Dylan Brady, the Conductor at Decibel Architecture, an architecture firm that passionately fuses art with practical, technical knowledge in the field, as their enthusiastically capable team continues to contribute stanzas to the everlasting poem of human cultural organisation and vivacious expression when society designs cities.
 
Mr Brady’s prestigious career of nearly 3 decades has birthed paragons of intricately detailed building projects across Asia like the Suzhou Science and Cultural Arts Centre* facade in China and Vietnam’s upcoming Ho Chi Minh City Eco Green Hyatt Tower, to name a few. Apart from creating Australian marvels of architecture like Melbourne’s Federation Square façade, dB(A) is currently working on a series of significant cultural projects across South-east Asian and China to further fulfill Mr Brady’s dream of how his work can enable the citizens of the cities whose buildings dB(A) designs to, “continue participating in the economic and cultural conversation of their respective countries and the planet”.  

EZ Magazine Australia is honoured to be acquainted with Mr Brady and was delighted to interview him:

Who is Dylan Brady?  

I was born in Melbourne and have been infused with a deep love of this city and its people. It is a global city with ambition and drive, and the place that I always return to as home.
 
I describe myself as a Husband, Father and Architect. It’s a reminder – to me mainly – to ensure that what is urgent does not distract from what is important. My purpose has always been bold. Architecture as a profession and passion represents a fusion of art, sculpture, engineering and the fundamental human expression of the City. I have been driven by design excellence all my life – opportunities, creativity and energy can be harnessed to push the boundaries of what might be.

Pixel Building

Decibel Architecture (“dBA”)  is now more than 5 years old and has enjoyed success over these years. What do you think are the 3 most important characteristics of a successful business?  

To me the pillars of successful business are People, Purpose and Product. People are the most fundamental part of a successful business – myself and the team, our clients and their teams, and most importantly our common market. Purpose is the heart of our practice – this enables us to distil and enable our clients’ purpose and embody that in the Product we create. These creations must be exceptional and deliver high performance outcomes, ultimately attracting people to the business, as partners and clients in new work.

To what extent has exposure to architecture from across the globe influenced dBA’s design philosophy? 

Architecture is Human – it’s Global. I have never seen it any other way. Through our work and experiences over the last 20 years through Australia and South East Asia, I see the challenge and opportunity and common purpose of Architecture as Global.  Lessons from one project and place, help enhance and innovate in another – and often the innovation is happening outside developed centres, not just within them. We are interested in culture – in difference and adaption, and in how materials, crafts and processes are enabled by new technologies to deliver solutions in a rapidly changing world.

What is your greatest challenge as founder of studio505 and subsequently dB(A) and where do you see the company in the next decade? 

Igniting and instilling enthusiasm and passion in the vision of the practice and its projects is the foundation of great work. Being open to the challenge of change is paramount – and we do this by ensuring our adaptability and resilience is responding to external and internal drivers. We thrive in our relationships which ensures we continue to offer ethical, ecological and exceptional outcomes to our clients and staff.  We focus on how we as a business can act to maximise our impact on changing the world for the better. The world in 2030 is guaranteed to be very different from today- change is the only constant. We plan that in that future, dB(A) has contributed to the shape of that future, and that our core values, our principles and our purpose remains actively engaged in contributing to the next decade ahead.

Why should clients choose dB(A) compared to other architecture firms? How does dB(A) maintain the edge over its competitors?

dB(A) promises fresh eyes. We propose sophisticated responses that meet economic objectives, but that go beyond simply utilitarian expectation. We are powered by deep strategic thinking – exploring, researching and challenging the brief to ensure the best possible vision and value add. We are ethical, ecological and exceptional and are driven by the idea that expectations can be exceeded, and that aspirations can be realised and delivered in creative, inspirational and innovative ways. As such we are unafraid of large and small challenges and enthusiastically thrive on their solution. When you work with dB(A), you work directly with us, and share in our vivid thinking.

Architects and clients are like artists and businessmen, how do you balance their demands and at the same time not losing your creativity?

Architecture is not simply decoration, it is not only sculpture, it must deliver beyond an aesthetic impression. At dB(A) we think of our buildings as instruments – take the violin as an example – it must be finely crafted, balanced, functional and beautiful, but its purpose is not itself. Its purpose is also not that someone can play music on it – that is its function – its purpose is for that music to raise the spirits and souls of the audience. The projects we build have functional needs but must still raise the soul – the design embedded in an object has value in delivering those outcomes – functional, formal, and transformative. We think of the design process in the same way – our clients are not merely businessmen and women, but partners in a shared purpose. Equals who guide each other towards exceptional outcomes. Finding this balance can be challenging – all the best experiences are. But it is also hugely rewarding.

Many of your projects are impressive in terms of its scale. How do you achieve the finer details of a project without compromising its overall vision?

From chandeliers to cities – our rigour and continuous attention to detail, consistency of application of design thinking, and ongoing communication of the outcomes we are all seeking to achieve. That last 3% of project is like the last 3% in the Olympics – it transforms good to great, and great to remarkable. By defining what is fundamental to a project, we create a touchstone that guides every hand that works with us, that aligns our efforts and makes everyone a contributor to a coherent whole.

Which is the project that you are most proud of?

You mean who is my favourite child? I am proud of just about every one of our projects – built and unbuilt. Each is radically different, but I have the deepest connection to those projects founded in Purpose. That have required bold innovation to deliver. A shortlist rather than a singular favourite would include our home the Pixel Building, that continues to inspire environmental efforts globally and in our own current work; the Ng Teng Fong Hospital wards that continue to heal people in a remarkably innovative environment of salutogenic design; the One Victoria project that is founded in science, innovation and technical exceptionalism and will create the perpetual fund for the Royal Society of Victoria to eternally advocate for and grow science competency in all Victorians;  and the Wujin Lotus that continues to deliver joy to young and old and make a Place in people’s hearts; I am proud of all these and more, but in the end, the project I am currently most proud of is Decibel Architecture itself – the idea that we can build a culture to design a practice that can deliver and contribute such outcomes is remarkable, and I have a lot of pride in my team.

What are some of the new and exciting projects dB(A) is currently working on?

We have just completed the new interior fit-out for John Holland – a 7500m2 workplace that we are very excited to see come to life. We have some permits in hand for new wineries and functions centres and are working on some very interesting masterplans in Japan and Tasmania. We have the new ‘Worlds Greenest Building’ underway in Shanghai, as well as the super slender One Victoria project for the Royal Society of Victoria. At the same time, we are delivering a 275m Hyatt Hotel tower in Ho Chi Minh City, three exciting pavilions in the Dubai Expo 2020 and some multi-residential and boutique hotel projects in Melbourne. 

What do you think is the fine balance dB(A) achieves when it comes to integrating its architecture, urban planning and interior architecture divisions? 

We see no rigid demarcation in design. Design is free from scale and division. We approach a project holistically – be it a chandelier or a city – from yield, through to innovation, we continuously look to understand what the purpose of the project is. We seek to refine and enhance that throughout the ‘disciplines’ in our network. We love to work with specialists in their fields, and to weave them into the story of the projects – a landscape approach to urban design, and interior perspective on facades- this way of seeing with fresh eyes brings intriguing propositions previously unexplored to the fore.

Are the new generation architects as passionate and as hardworking as senior architects like you?

Absolutely. Possibly (and thankfully) even more so! Our team is a diverse and capable tapestry of generations and cultures- all experienced and enthusiastic professionals. We thrive both on our differences and in our common passion for the exceptional.

Any advice for those wanting to pursue a career in architecture?

You have to love it – it has to call you. It will be clear to you already if that is true, so then try to discover what your own personal purpose is- and follow that with architecture as your instrument.

The future of CHTNetwork Australia & dB(A)?

Considering how CHTNetwork Australia seamlessly comple-ments its “networks” to project the “net worth” of their patrons; 

I believe that dB(A)’s partnership with one of the most influential networking platforms in the region will be ridden with success, mutual respect and newfound friendship. In a way, we’re both storytellers. Whilst my friends at CHTNetwork Australia help illustrate businesses and the profoundly professional, colourful people who bring them to life; we at dB(A) take pride in delivering exceptional outcomes by envisaging a world that has yet to exist whilst crafting that tale to our clients in an idealistic but practical manner. We as architects are charged with the rewarding and challenging task of convincing the world to believe in things that don’t yet exist, and the tools we employ in our craft helps us tell these stories more clearly, emotionally and effectively. I am most excited to see our mutually beneficial friendship with CHTNetwork Australia spread dB(A)’s vision to challenge the status quo and create the opportunity for us to explore, create and deliver on designs for projects that not only beautify, but also improves our world. 

Eco Green Hyatt Tower, Ho Chi Minh City
Wujin Lotus Wujin
Dylan Brady

CHTNetwork澳大利亚的主旨是创立具有建设性的、彼此尊重、健康互动的社交平台,成为“邂逅生活中一切美好事物”的中心。14年来,我们已在马来西亚打造了令人印象深刻的社交平台,如今CHTNetwork致力于搭建桥梁来连接澳大利亚、马来西亚与东盟的企业家们,彼此分享一个共生的人脉网络,尊重彼此的文化、建立互信互惠的企业家精神。而《御智澳大利亚》就是CHTNetwork用来“连接人脉”的专业杂志。

没有人比Dylan Brady更能体会和意识到企业全球化的优势,在他领导下的Decibel Architecture热衷于艺术的实用表达,有领先行业的技术和热诚干练的团队,致力于谱写关于社会设计城市的永恒的人文诗篇。

Dylan Brady近30年的职业生涯使他的建筑设计遍布亚洲各地,例如中国苏州文化艺术中心的建筑外观,越南即将建成的胡志明凯悦大厦等。另外,除了缔造奇迹的墨尔本联邦广场外观, dB(A)目前还在东南亚和中国有一系列的重大文化项目正在进行,进一步实践他的梦想“设计以人为本的建筑”,继续参与各地和全球经济与文化的对话。

《御智澳大利亚》杂志很荣幸能与他相识且进行了深入的采访:

Dylan Brady是何人?

我出生在墨尔本,深爱着这个城市和这里的人们。它是一个充满雄心和活力的国际化都市,也是我的”家“。

我把自己描述成一个丈夫、父亲和建筑师。它一直提醒我一个事件不要因为它紧急而忽略最重要的根本。独具一格是我的设计宗旨。建筑作为一种职业,它结合了艺术、雕塑、工程和城市人文。我毕生都在追求完美的设计——不断突破自我,创造新的机会、激发创造力和潜能。

Decibel Architecture (dB(A))设立至今已经有5年多的历史了,这些年来业务发展如浴春风。你认为一个成功企业最关键的3个特征是什么?
对我来说,成功企业的支柱是人、目标和产品。”人”是企业成功的基石——我和我的团队,客户和他们的团队,最重要的是我们共同的市场。”目标”是企业运行的核心—这让我们能够通过我们的创造来提炼并实现客户的目标。我们的“产品”必须是独具一格的,且能创造高绩效的结果,最终吸引人们作为合作伙伴或客户参与到我们的业务。

John Holland Headquarters, Melbourne

对全球架构的接触在多大程度上影响了dB(A)的设计理念?

建筑为人服务,人是全球的。我对此深信不疑。透过我们过去20年在澳大利亚和东南亚的工作与经验,我看到了挑战和机遇,也看到了建筑全球化的共识。一个地方的建筑经验会在世界另一个地方的建筑中得以提升,创新甚至超越。我们对世界各地的文化深感兴趣——求同存异,通过高科技的材料、工艺和施工来适应这个不断变化的世界。

身为studio505和后来dB(A)的创始人,你觉得最大的挑战是什么?还有你对公司在未来十年的前景看法?

时刻保持激情和热诚是一个好的建筑设计的基础。对变化和挑战保持开放态度是至关重要的—我们通过提高自身的适应性和坚韧性来应对外部和内部挑战。我们在这种关系中成长繁荣,维持职业操守和业界生态,客户和员工也能日益壮大。值得关注的是,作为一家企业,我们如何行动,最大限度地发挥影响力,让世界变得更美好。2030年的世界肯定会与今天大不相同—“变化“是唯一不变的真理。我们计划在未来,dB(A)对塑造未来的世界添砖加瓦,我们的核心价值观、原则和宗旨将继续积极参与贡献未来十年。

与其他建筑公司相比,客户为何要选择dB(A)? dB(A)如何拉开与竞争对手的差距?

dB(A)时刻保持新鲜视野。我们用慎密措施来应对满足和超越客户的经济目标。我们提倡深刻的战略思考、探索,研究和甚至挑战性的客户的要求,以确保最佳视角和附加价值。我们维持职业操守和业界生态,我们是独特的,我们的理念是:期望可以超越,愿望可以通过原创、鼓舞和创新的方式实践。因此,我们不怕大大小小的挑战,并积极地致力于解决。当你与dB(A)合作,你将直接与我们一起共事,共享我们的精彩。

建筑师与客户之间犹如艺术家和商人,怎么平衡他们的需求,同时又不失去本身的创造力?

建筑不仅仅是简单的装饰或者雕塑,它必须传递出超越美的印象。在dB(A)我们认为我们建筑设计就像乐器—以小提琴为例,它必须是精工细作、平衡,功能和优雅完美合一,小提琴的目的并非它本身,也不是让人能用它演奏,那只是它的功能 — 它最终的目的是让用它演奏的音乐给听众带来精神和灵魂上的愉悦。我们建造的项目有功能需求,但仍必须提升灵魂—嵌入到一个对象中的设计传达结果方面的重要价值—功能、形式和变革性。我们以同样的方式看待设计过程—所有的客户不仅是个体,而是志同道合的合作伙伴。我们是平等的,引导彼此走向卓越的结果。找到这个平衡点会有挑战性,但一切最好的经历都是如此。它最终会带来巨大的回报。

你们许多项目计划在规模上都令人印象深刻。如何在不损害项目整体构想的情况下实现精致的局部细节?
从吊灯到一座城市——我们坚信细节决定成败,通过独特设计思维,不断沟通,都在寻求实现这个目标。项目的最后3%就像奥运会比赛的前三名,从很好到优秀,从优秀到非凡。通过定义什么是一个项目的基础,我们创建了试金石,指导了与我们一起工作的每一双手,它使我们的努力一致,并使每个人贡献能最终汇聚成一个整体。

至今最令你感到骄傲自豪的项目计划是哪个?

你指的是我最喜爱哪个孩子?我对每一个项目都感到自豪,不管是已建成的还是未完成的。每一个都各具特色,但我对那些有明确目标的项目会有更深的关爱,因为它需要大胆的创新来实现。举例来说这些都并非单一例子,比如我们的公司所在地-像素大厦(Pixel Building),它持续激发全球生态建筑的发展和我们当前的工作的灵感; 黄廷芳综合医院(Ng Teng Fong Hospital)的病房,病人在我们创新的医学健康建筑中康复。One Victoria项目,建立在科学,创新和技术例外论的基础上,将为维多利亚皇家学会创建永久基金,倡导和提高维多利亚的科学能力;还有中国江苏常州的武进莲花公园(Wujin Lotus),将持续为当地人带来欢乐,在人们心中占有一席之地。我为这些感到骄傲,但最终,我目前最自豪的是Decibel Architecture本身,因为我们可以缔造一个文化,从设计到实践,然后兑现和贡献令人瞩目的成果,我为这样的团队感到骄傲。

dB(A)目前正在进行、激奋人心的新项目计划是什么?

我们刚为John Holland完成了新的室内装修,这是一个7500平方米的工作场所,非常兴奋地看到它焕然一新。我们在筹备设计几个酒庄和宴会中心,还在为日本和塔斯马尼亚州的一些有趣的项目做总体规划。我们在上海有一座全新“世界最绿色的建筑”,还有为维多利亚皇家学会打造超级环保的One Victoria项目。同时,我们还将在胡志明市建设一座高275米的凯悦酒店,2020年迪拜世博会的三个激奋人心展馆,还有墨尔本的一些多功能住宅和精品酒店项目。

你认为dB(A)怎么在建筑设计、城市规划和室内设计的整合上取得良好平衡?

其实设计无任何严格界定,而且也不受尺度和划分的限制。从整体上看待一个项目计划——无论是一盏吊灯还是一座城市—从收益到创新,我们不断深入了解和挖掘这个项目的目标。试图透过我们的资源来完善和增强这一“准则”。我们喜欢与各领域的专家一起工作,并将他们编织到项目的故事中——城市设计的景观方法,立面的室内视角——以新鲜视野看待问题的方式,将之前未被探索的有趣命题展现大家面前。

现在新一代的建筑师是否能像你们这一代的资深前辈一样有激情和奋斗精神吗?
当然。可能(谢天谢地)甚至有超越!我们的团队综合了不同的年龄层与文化背景,都拥有丰富的经验,对建筑充满热诚。我们克服彼此的差异,为共同理想携手同行。

对那些想要从事建筑行业的人有什么建议吗?

你首先必须热爱它—才能得到它的呼应。如果你已经很清楚你对建筑的热爱,那么试着去发掘你的人生目标——然后用建筑武装自己,去追随实现它。

关于 CHTNetwork 澳大利亚 & dB(A)的未来?

考虑到CHTNetwork澳大利亚不间断的投注心力在本身的“网络-networks”,以促进客户的“资产净值-net worth”;我相信,dB(A)与这个本区域最具影响力的网络平台之一的合作必定取得成功,并且相互尊重,结下新的友谊同盟。在某种程度上,我们都是叙述故事的人。当CHTNetwork的朋友们为大家展示了许多优质企业和深刻的专业,还有将丰富多彩的人们带到生活中; 但我们dB(A)以一种理想化但实际的方式为客户打造一个尚未存在的世界,并以此为荣。作为建筑师,我们肩负着让世界相信“尚未存在的事物”这一富有挑战性的任务,而我们在专业工艺中使用的工具帮助我们更清晰、更感性、更有效地讲述这些故事。我很高兴看到我们与CHTNetwork的互惠友谊传播了dB(A)的愿景;即挑战现状,为我们探索、创造和兑现项目设计创建机遇,不仅是美化,也改善我们的世界。

Melbourne Design Showcase, HK 2017 

Building a Legacy 创造传奇新时代

EZOZ21- Maurice Romano 1.jpgMaurice Romano
Co-Founder & Group Managing Director of Romano Property Group (RPG)
Romano Property Group (RPG) 联合创始人兼董事总经理

Celebrating 15 years with the Romano Property Group

“The definition of success is having a good business with a clear strategic vision, looking after all stakeholders in your business and being able to provide for your family”.

These are the confident words of Maurice Romano, who has been the co-founder and group managing director of the Romano Property Group (RPG)¸ since 2005. Driven by the ethos of dynamic collaboration and creativity, this market-driven, innovative property development business is 100 per cent privately owned by Maurice Romano and his family since 2016. RPG champions itself in its ability to manage and control a project from its conceptual genesis through all stages of its development cycle by establishing itself as a distinctive, trustworthy and resilient player in the property market.

The Romano family’s professional experience in the art of property construction and development can trace its roots back to when his first-generation Italian immigrant parents settled in Ballarat during the 1960s. “My dad was a solid plasterer and concreter by trade. My parents started a small construction business in renovation, plastering, concreting and building townhouses”, said Mr Romano. His parents were pioneers in the construction of one of the first boutique triple-storey apartments in Ascot Vale. With an entrepreneurial spirit fostered since young, Romano studied a Bachelor of Economics in Melbourne and was told by his father to, “go work for the bank”.

EZOZ21- Maurice Romano 3.jpg

Despite a series of failed interviews and being told that he simply “didn’t have the right personality for banking”, the persistently diligent young graduate found his niche in sales and marketing when he joined Rexona Unilever as a sales representative. This would then usher in a rewarding 25-year career for Romano, where he excelled, to hold several senior executive positions and directorships across prestigious corporations within the Australian and New Zealand fast-moving consumer goods (FMCG) industry such as Amcal, Pacific Dunlop Food Company, Valcorp Fine Foods and the Australian Convenience Foods Group (ACFG). Romano is a Fellow of the Australian Institute of Company Directors (AICD) and successfully obtained a postgraduate degree in marketing to complement and consolidate theoretical business principles for practical applications.

Being the eldest of three brothers, Romano led his younger brother to take reign of the Romano construction and development family business to form RPG in 2005. In a decade, the brothers delivered over AUD400m worth of projects across medium-density residential, retail, student accommodation, commercial offices and high-rise medical within the Melbourne metropolitan area. The longevity and trust in RPG within the property market has also enabled it to attract foreign capital from a myriad of international investors. After a fruitful partnership of 10 years, the Romano brothers decided to pursue separate business interests in 2015.

In the spirit of continuing the Romano legacy, Romano then moved RPG to Collins Street and restructured the company to operate under a triumvirate division structure through RPG Capital, RPG Projects and RPG Real Estate. Where RPG capital facilitates debt and equity funding structures for high net worth investors, RPG projects are focused on sourcing, planning and construction of projects which are then complemented by project marketing delivered by RPG Real Estate. Romano holds a full Real Estate licence and is OIEC of this real estate arm. “Real estate development is not for the faint-hearted. You really need an extraordinary team and some robust financing behind you.”

Unlike RPG’s competitors who leverage debt and equity capital from other investors to fund their projects, Maurice is a staunch believer in co-investing his own capital with a suite of trusted partners. RPG’s successful 15-year partnership with trusted financial institutions like the Bank of Melbourne and National Bank is also a testament to RPG being a paragon of excellence and trust within the property development market that is often riddled with volatility. Romano believes that investing 50 percent to 100 percent of RPG’s own capital into every project translates to a symbiotic enhanced cooperation and understanding between the developer and investors.

Adopting both a horizontal and vertical organisational structure enables RPG to focus on core elements of the stages of property development through its “inhouse” staff without losing strategic direction. As “buyers want to deal directly with their developer”, RPG conducts project marketing alongside its inhouse sales team. This successful formula has not only resulted in its developments being sold out 100% but allowed RPG to effectively build and manage a rent roll of 400 plus properties in a manner that always prioritises customer’s needs.

Good rapport with principal consultants like KCL Law, Thompson Geer, Charter Keck Cramer, external accounting firm Hall and Chadwick, and a thorough appreciation of one’s internal talents, are essential elements for a successful property development firm. Romano cares about the career fulfilment and wellbeing of his staff. “You are not only there to keep people employed but, you are actually adding value to someone else’s life. I think that’s something that people tend to disregard.”

Assisted by powerful project development and, sales and marketing teams, RPG has multiple promising projects in premium locations, in the pipeline. These projects are set to deliver long-term value for the company, the community at large and investors over the next 5 years.

One of RPG’s exciting new ventures is their acquisition of 8-10 Grattan Street, Hawthorn a once-in-a-lifetime development of 15 over-generous, luxurious and unique residences within the premium location of St James Estate. Partnered with the architectural genius of Ewert Leaf and the creativity of noted landscaper Jack Merlo , marketing of this Hawthorn project is to commence in August 2020.

Romano is confident that the 15th anniversary of RPG in September 2020 will inaugurate the dawn of a new age and RPG’s continued journey of longevity within the Melbourne property market.

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Number 8 Grattan Luxury Residences Hawthorn

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Number 8 Grattan Lounge

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Number 8 Grattan Kitchen

与Romano Property Group共庆15周年

“一个成功者的定义是拥有一个有清晰战略眼光的公司,能够照顾每一个和公司利益相关的人,并同时能支撑和守护你的家人。”

这是出自2005年以来担任Romano Property Group联合创始人兼董事经理Maurice Romano的自信之言。以精诚合作和锐意创新作为企业的精神,这家以市场为主导的创新的房地产开发公司由Maurice Romano及其家族完全私人所有。RPG通过自身庞大的地产开发网络,使其能够控制从概念策划到项目完工的每一个环节,成为行业内独特的,值得信赖的和充满生机的一员。

至于Romano家族在房地产建设和开发方面的专业经验要追溯到上世纪60年代,他的父母是第一代意大利移民,并定居在巴拉瑞特(Ballarat)。“我父亲从事固体抹灰和混凝土贸易。父母开了一家小型建筑公司,提供翻新、抹灰、浇注混凝土和建造联排别墅等业务。双亲也是在阿斯科特谷(Ascot Vale)建造首批精品三层公寓的先驱者之一。Maurice Romano从小就培养了创业精神,他在墨尔本取得经济学士学位后,父亲当时希望他去银行工作。

尽管在面试时候经历一连串的失败,也被告知根本就缺乏“适合从事银行业的性格”,但这位奋发的年轻毕业生却在作为销售代表加入联合利华(Rexona Unilever)后,迅速在销售与营销业务中找到了自己的定位。这也开启了他25年的超卓职业生涯,涉足于澳大利亚和新西兰快速消费品(FMCG)行业领域。包括Amcal,Pacific Dunlop食品公司、Valcorp Fine Foods和澳大利亚方便速食品集团(Australian Convenience Foods Group-ACFG)。Maurice Romano同时也是澳大利亚公司董事机构(Australian Institute of Company Directors – AICD)的研究员,并获得市场营销的研究生学位,辅助和巩固理论商业原则,致力应用于实践。

身为三兄弟中的大哥,Maurice Romano在2005年带领弟弟们接管Romano建设和发展家族企业,并创立了RPG。在10年的时间里,这家兄弟公司成功地交付了超过4亿澳元的项目,这些项目计划横跨墨尔本市区内的中密度住宅、零售、学生宿舍、商业办公和高层医疗中心。RPG在房地产市场上展现出的高度生命力和可信度,也成功地吸引许多国际投资者的投资。经过10年卓有成效的合作,他们决定在2015年寻求独立的商业盈利模式。

本着延续Romano家族文化的精神,Maurice Romano随后将RPG迁移至柯林斯街(Collins Street)并对公司进行重组,通过整合把RPG Capital、RPG Projects和RPG Real Estate作为三大业务框架运营。RPG Capital为高净值投资者的项目提供债务和股权融资结构,而RPG Projects则专注于寻找、规划和构建项目,然后再由RPG Real Estate进行项目营销。Maurice Romano持有正式的房地产执照,也是该部门全权有效管制人员。

“太过谨小慎微的人并不适合房地产开发,你必需要有一个非凡的团队和强力的资金支持。”不过,他们与竞争对手利用其他投资者的债务和股票资本进行项目融资的情况不一样,坚定秉持诚信观念,与一批值得信赖的合作伙伴共同投资自有资本。他们与墨尔本银行(Bank of Melbourne)和国家银行(National Bank)等金融机构以互信互惠的方式成功携手15年,这也证明RPG在房地产开发市场中是卓越和信任的典范,在形势起伏不定的房地产开发市场实属少见。他相信将RPG自有资金的50%到100%投入到每个项目中,能够更紧密增进开发者和投资者之间的合作和理解。

运用牢固的横向和纵向组织结构,使RPG能够通过其“内部”员工专注于房地产开发阶段的核心元素,不会因外包事务可能导致丧失战略方向。正如“买家想要直接与开发者交易”一样,RPG与内部销售团队一起进行项目营销。这个优化的公式不仅让开发产品能百分百售罄,而且使RPG可以在优先考虑客户需求的前提下,顺利的构建并管理逾400个物业租赁。

对外,RPG长期与KCL Law、Thompson Geer、Charter Keck Cramer及会计事务所Hall Chadwick等主要咨询顾问保持良好关系。对内,一家卓越的房地产开发公司必须具备充分的内部协调和善于发掘成员天赋的才能,Maurice Romano非常关心员工的职业成就和福利。“你不仅仅是为了让人们保有工作,实际上是在为别人的人生增值。我认为人们往往会忽视这一点。”在RPG强大的项目开发团队和市场营销团队的开拓下,RPG在优越地段中拥有多个前景无限的项目进行中。这些项目将为公司、整个社区及其投资者带来长远价值。

RPG令人振奋的新投资之一是他们收购了位于Hawthorn的 8-10 Grattan Street,在St James最优质的房产地段开发15座非常气派、豪华和独特的永久发展住宅区。这个与建筑奇才Ewert Leaf和著名园林设计师Jack Merlo创意联手的Hawthorn项目将于2020年8月上市销售。

2020年9月,RPG成立15周年纪念将开启一个新时代的曙光,Maurice Romano深信RPG的光芒将长久照耀墨尔本房地产市场。”

STAR POWER 星火燎原

Bryan Yeoh 

Executive Director of Starhill Hotels, Australia

澳大利亚Starhill 酒店执行董事

The YTL group of companies have always stood steadily against the test of time by turning the right opportunity into the right entity with enduring values. The YTL name is about building properties, businesses and services that are not simply lasting, but worthy of longevity.  

Executive director for Starhill Hotels in Australia, Bryan Yeoh took a bit of time to talk to us about the impressive YTL legacy and powerhouse. “Part of the YTL Corporate Group in Malaysia, Starhill Hotels, namely Sydney Harbour Marriott, Melbourne Marriott and Brisbane Marriott are under the listed arm of YTL Hospitality REIT, while Westin Perth is under YTL Hotels and Properties – the hospitality arm of YTL Group.”

From Yeoh’s standpoint, the hotel industry in Australia has a lot to offer and provides good investment returns. It is the backbone of the tourism trade that produces a sustained growth in visitors, business travellers and strong trading fundamentals with a balanced long-term supply and demand. This makes Australia an attractive and ideal investment location for YTL. “The opportunity came when the Commonwealth Property Hotel fund wanted to offload their hotels of which YTL was successful in bidding.”

YTL hotels are perpetually improving and focussing on achieving customer satisfaction, optimal profit margins and maintaining competitive advantage. These attributes empower us to gain an aura of success and desirability, that set us apart from our competitors.

They managed to turn the properties into thriving holiday destinations. “We are very passionate, we manage every hotel through an owner’s perspective, and upon building trust, understanding and cooperation with its partners.” With discipline, commitment and value-added products, YTL offers memorable guest experience and consistent world-class service. Their high-performance team is powered by family culture that encourages honesty, diligence, moral responsibility, vitality and togetherness. “We like to invest in people to bring out the best in them. The staff would need to have passion in what they do and share the same ideas, to believe in themselves in delivering YTL’s vision.”

The healthy and vibrant tourism market, particularly in Melbourne, will attract investors and propel the hotel industry to the next level of maturity.

With the YTL brand, quality and return-of-investment are not mutually exclusive. “Disregarding the star level of hotels, guest experience and staff service will always make a difference. The extra mile will go a long way.” YTL hotels are perpetually improving with a great degree of consistency and competitive innovation.  

Yeoh has an even more accomplished team keeping the home fires burning. “My wife Cassy and I have three children – one son and two daughters. My son Ivan specialises in interactive digital media. My elder daughter Rachel is married and my youngest daughter, Theresa is currently pursuing a master’s degree in optometry in the University of Melbourne. Very soon Cassy and I will be empty nesters.”

He loves golf but does not have much time to indulge. In the early years, this exuberant personality wanted to pursue a more creative profession in design but unfortunately that was not on ‘mom’s-choice-list’. Therefore, he ended up studying accountancy.

Where do you see yourself ten years from now? “I hope to be lazing on the beach with my wife, enjoying our favourite drinks. I’ll be 67 years old by then… what more can I say?” 

YTL集团酒店一直不断前进,并专注于完美实现客户满意度、最佳利润率和保持竞争优势。这些属性使我们笼罩在成功和备受欢迎的光环中,有别于竞争对手。

杨忠礼集团(YTL Group)始终坚持不懈地经受住时间的考验,将准确的商机转化为具持久价值的实体产业。YTL这个品牌阐述了不仅是恒久运用的房地产、商业和服务理念,还有保值效应。

澳大利亚Starhill 酒店执行董事Bryan Yeoh花了点时间介绍让人印象深刻的杨忠礼集团传统精髓和商业实力。“Starhill酒店作为马来西亚杨忠礼集团的一部分,也即是悉尼海港万豪酒店、墨尔本万豪酒店和布里斯班万豪酒店,皆隶属于杨忠礼酒店房地产信托基金(YTL Hospitality REIT)的上市子公司,而珀斯威斯汀酒店则是集团旗下酒店房地产部子公司。”

从Bryan Yeoh的角度解析,澳大利亚的酒店业存在许多投资亮点,也具备丰厚的投资回报,其中包括旅游贸易的支柱因素,带来了游客、商务旅客的持续增长和强劲的贸易基本面,以及平衡的长期供应和需求。这促使澳大利亚成为吸引该集团的理想投资点。“当时机会降临,因为英联邦产业酒店基金(Commonwealth Property Hotel Fund)希望转手他们的酒店,而YTL成功中标。”

他们设法把境况欠佳的房地产蜕变为繁荣的度假胜地。“我们怀抱热情,以业主的视野来管理每一家酒店,并与合作伙伴建立稳固的信任、理解与协作关系。”

健康且充满活力的旅游市场,尤其是墨尔本,将大量吸引投资者,推动酒店业迈入更成熟的下一个阶段。

而凭借严谨的管理、敬业的精神和高附加值的产品,YTL为宾客提供令人难忘的最佳体验和始终如一的世界级服务。他们的高效团队以鼓励诚实、勤奋、道德责任、活力和团结等家庭文化方式提供动力。“我们喜欢投资于人,让他们发挥出最好的一面。员工需要对本身的工作充满激情,分享共同的信念,相信自身能够实现YTL的愿景。”

对于YTL品牌来说,质量和投资回报并非相互排斥的概念。“其实如果忽略酒店的星级,客人的感受体验和员工的服务才是造就与众不同的关键。多走一英里路会走得更远。“YTL集团酒店一直不断前进,保持高度的一致性和富有竞争力的创新。

至于 Bryan Yeoh 还有一支更出色的团队,延续家庭的激情燃烧。“我的妻子Cassy和我有三名孩子,一名儿子和两名女儿。儿子Ivan专门研究交互式数字媒体,长女Rachel已结婚了,小女儿Theresa目前正在墨尔本大学攻读视光学硕士学位。当然在不久的将来,Cassy和我将成为空巢老人。”

他热爱高尔夫球,但没有太多时间纵情享受。早年,这位精力充沛的人士原想追求更有创意的设计领域,但不幸的是,这并不是“母亲的选择”。因此,他最终选择了会计专业。

而关于十年后你会怎么样的问题,他的回答是:我希望和妻子在海滩上慵懒地躺着,享受我们着最喜爱的饮料。那时候我已经67岁了……还有什么可说?”

By Billie Ooi-Ng Lean Gaik