Category Archives: Captains & Legends 传奇

The Secrets of How an Australian Accounting Firm Continues Shining

An Interview with AscendPoint

Despite the extremely busy schedule for Choon Chong, EZ Australia was lucky to have some moment with this boutique firm, AscendPoint for a short interview.

What is AscendPoint?

AscendPoint (founded in 2011) is a Chartered Accounting firm and Registered Tax Agent based in exclusive Hawthorn – an inner suburb of Melbourne.

Who is Choon Chong?

A qualified Chartered Accountant, a Certified Practising Accountant, a Registered Tax Agent, a Master’s holder, an Entrepreneur: AscendPoint’s Managing Partner!

How is AscendPoint different from others?

It specialises in Property: Property Developers, Real Estate Agents, Property Investors: local and foreign. And, it is a 1-stop shop for all facets of business accounting, taxation including compliance (such as lodgement of tax returns), tax planning and advice for Company, Trusts (family, discretionary, unit), Individuals, Partnerships and Self-Managed Superannuation Funds (SMSF).

What makes it really stand out from the “rabble” is Choon’s unyielding passion to solve a client’s issues no matter what and to bring this further forward by highlighting value-adding opportunities that clients didn’t even know existed.

What is the biggest challenge your clients are facing?

Obviously, to pay taxes! However, when clients pay taxes, it actually means they have done well, and are profitable. Hence, our role is to help them to navigate the Tax Legislations, through effective tax planning, saving them taxes legally.

What are your plans for the future?

We aim to open branches in other locations in Victoria as we expand our reach to more clients. We are excited because from our clients’ testimonials, we know that our service proposition sticks well with them.

We are also venturing into the Personal Finance Management space and will soon be launching ‘moneyvase’ which will help users to take control and grow their wealth. Stay tuned!

Does your company engage in Corporate Social Responsibility initiatives?

In Australia, we are definitely considered a lucky country, and hence we always want to give back to the community. We work with charity organisations for instance the Dana Charity Group who have similar aligned values. 



在AscendPoint管理者Choon Chong繁忙日程中,《御智澳大利亚》把握时间空隙与这家目前锐气十足的公司进行了短暂的采访。



Choon Chong是何人?



特定专注于房地产领域:包括房地产开发商,房地产代理,也包含本地和国外房地产投资者。此外,提供一站式业务,涵盖商业会计、税务包括合规退税 (提交纳税申报), 为公司、信托(家庭、自由支配、单位)、个人、合伙企业和自我管理退休金(SMSF)提供税务规划相关的各种业务。

至于真正让公司从一大片同行中脱颖而出的,是Choon Chong永不屈服的热诚,耗尽全力彻底解决客户的问题,并通过为客户开拓更多对他们未知的进阶增值机会强调这个主旨。







澳大利亚被认为是一个受到幸运之神眷顾的国家,我们当然也秉持着积极回馈社会的宗旨。所以,我们与价值观一致的慈善组织携手合作,比如檀那慈善集团(Dana Charity Group)。


The Young Advocate 《杨》艺念

Sitting in his Melbourne home in 2008, contemporary Australian artist John Young Zerunge AM was surprised by a phone call from 10Chancery Lane Gallery, Hong Kong, informing him that the curatorial team from M+, Hong Kong’s premier new Museum, yet to be built, had arrived unexpectedly to purchase almost the full suite of Young’s work. 1967 Dispersion, as the exhibition was titled, dealt with the year of Young’s departure from Hong Kong as he travelled to Australia.

Diaspora, Psyche exhibition Bunjil Place, Victoria , 2021 © Bri Hammond, Artist Profile

Since then, Young, now Australia’s most senior Asian artist, has spent a four-decade career as a painter and installation artist investigating the condition and experience of bi-culturalism. These investigations have generated major exhibitions globally, including representing Australia at the Solomon R. Guggenheim Museum, New York and major travelling exhibitions around Asia. Young has permanent installations in institutions spanning Germany and Japan, the National Library in Canberra, and the Grand Hyatt in Hong Kong. Throughout it all, he is devoted to multicultural advocacy as an artist towards regional development, working closely with Australian institutions to develop an infrastructure and public for Asian art in Australia. He was instrumental in establishing the 4A Centre for Asian Art, Sydney in 1995 and over the last decade has delivered the first visual history of the Chinese in Australia since 1840.

Young’s efforts have been widely acclaimed. In 2021, he was featured in the culminating chapter of art historian John Clark’s magisterial opus The Asian Modern (2021), and in 2020, conferred to the Order of Australia (AM) in recognition of his contributions to Australian visual art.

John Young’s works were recenty on show at Bunjil Place Gallery, Victoria, in the survey exhibition Diaspora, Psyche and The Shiva Paintings at Philip Bacon Galleries, Brisbane.


杨子荣的心血结晶得到了广泛的赞誉。2021年,他的特写出现在艺术历史学家John Clark的权威作品《亚洲现代》(the Asian Modern, 2021)的重点章节,并于2020年被授予澳大利亚勋章AM,以表彰他对澳大利亚视觉艺术的贡献。

他的作品目前在维多利亚的 Bunjil Place 展览馆展出,名为“Diaspora, Psyche”.

Diaspora, Psyche exhibition

Bilateral Torque 多谋善虑

Senator David Van
Victorian senator of the Australian Parliament

Senator David Van was born and raised in Melbourne’s bayside suburbs.  Van was elected as a Victorian senator for a six-year term in the Australian Parliament in 2019 representing the centre-right Liberal Party.   

Prior to his election, Senator Van ran his own business specialising in crisis management.  His unique approach to solving reputational problems meant his skills were in demand in Australia and internationally, including Malaysia.   

“Australians and Malaysians share many values and this leads to better outcomes when working together.  I would like to work closely with Malaysia on areas of mutual interest and, where possible, bring Malaysian innovation and investment to Victoria.” 

Senator Van has been a long-time supporter of Victoria’s diverse and multi-cultural demography.  Since his election to the Senate, this experienced and well-liked politician used his position to try and bring the many communities together in Melbourne by regularly hosting consular round tables, ensuring all voices are heard.   

During the COVID-19 pandemic, Senator Van called out on the racism facing international students in Australia.  In a letter to The Star he wrote, “It is unacceptable that anyone should have to put up with such cowardly and reprehensible racist behaviour.  It is utterly un-Australian and is condemned by all Australians.  Every person in Australia – whether they arrived here recently, or their families have walked these lands since time immemorial – should never face aggressive acts based on their heritage.”  

Senator Van also believes strongly that the best way to improve people’s lives is to give them the ‘dignity of work’ in secure, well-paid and safe jobs. A champion for small businesses, this dapper individual has a passion for helping them overcome many hurdles. “Small businesses are the engine room of the Australian economy and enabling them to thrive with lower taxes, less red tape and more opportunity is the best way to give more Australians a secure future.”

He enjoys a wide range of outdoor activities, especially diving and has dived in some of Malaysia’s best dive spots. 

David Van参议员出生和成长在墨尔本的海湾郊区。身为右派的自由党代表,自2019年开始,他当选为维多利亚州的参议员,并且在澳大利亚议会展开了6年的任期。  

在作为参议员前,David Van创立经营一家专门从事危机管理的公司。而解决信誉问题的独特方式也让他的技能在澳大利亚和国际上的获得热烈需求,其中包括在马来西亚。 


David Van一直以来都是维多利亚多样和多元文化构成的拥护者。他自当选参议员以来,试图运用本身职务之力将墨尔本众多社区联系在一起,定期举办领事圆桌会议,确保维多利亚社群的声音被聆听。  



另外,David Van爱好各种户外活动,尤其是潜水,他曾在马来西亚一些最好的潜水景点体验。