Category Archives: Attitude & Style 品位

GUO PEI – CHINESE FOLKLORE REIMAGINED AS HIGH FASHION COUTURE PHOTO SHOOTS

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As one of the world’s most renowned Chinese couture designers, Guo Pei creates show-stopping ensembles that blend majestic opulence with theatrical fantasy. The designer’s bejeweled gowns, headpieces, and sculptural shoes were recently styled and photographed by HOWL Collective, who created a series of shots in celebration of the fashion visionary.

Published by Rizzoli as a monograph, the HOWL team’s 122 fairytale shots (titled Guo Pei – Couture Beyond) provide insight into Pei’s incredible designs and their connection with ancient Chinese culture through series of images from themed settings depicting mythical narratives such as Legend of the Dragon and One Thousand and Two Nights.

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HOWL Collective announced, “The first major book on China’s leading couture visionary reveals the intricate craftsmanship and imperial glamour that has fashion publications worldwide declaring Guo Pei’s creations ‘the Empire’s new clothes.’”

More of HOWL Collective’s projects on their website and the Guo Pei – Couture Beyond photobook is now available on Amazon.

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Images courtesy of Guo Pei

Goddess of Wheat in Fashion 小麦女神时尚姿态

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Born of a Lebanese descent, Ziad Nakad is famous for his ability to reveal the feminine side of every woman.  This year for his Spring Summer collection, Ziad decided to celebrate the ‘Goddess of Wheat’ and ‘Mother of the Earth’ in his recent creation capturing the sacred offering where the Goddess gather fruits of the earth and offers them to humanity. This designer cleverly absorbs the colours of Mother Nature’s creation such as gold for wheat, blue for sky, green for earth etc. into the dresses paying tribute to the most iconic representation of the goddess Demeter. This is a collection designed specially for a strong woman, assumed, voluntary but also and especially generous, inspired by one of the most favourable deities to humans, as a symbol of accomplishment and peace.

黎巴嫩血统设计师 Ziad Nakad 以能展现每个女性温柔的一面而受到瞩目。今年,在他的春夏系列中,Ziad决定赞颂“小麦女神” 和 “大地之母”,最新创作中捕捉了女神采集大地果实并献给人类之姿。这位设计师巧妙地将大地之母创造的颜色:如小麦金、天空蓝、大地之绿等,融入到最具代表性的女神 Demeter的服装系列。这是一个专为坚强女性设计的服饰:掌握与奉献,但也特别慷慨,灵感来自于对人类最有利的神灵之一,成就与和平的象征。

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Lands a Gucci Campaign at 88 Years Old Tippi Hedren 现身古驰时尚盛会

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Gucci launches its new timepieces and jewellery advertising campaign, starring Tippi Hedren Gucci’s new advertising campaign for its timepieces and jewellery is permeated by a mysterious, mystical atmosphere that is perfectly in keeping with the aesthetic of the new collections.

Channelling an other-worldly spirit, inspired by the practise of divination, Gucci tells the story of a fortune teller who is visited by young people wearing key pieces from its timepieces and jewellery collections. The images focus on the Gucci Ouroboros, GG Running and Le Marché des Merveilles fine jewellery collections and also feature G-Frame, G-Timeless and the new automatic watches.

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The star of the campaign is undoubtedly legendary American actress Tippi Hedren, who, after a career as a successful fashion model, became celebrated for her work with director Alfred Hitchcock in The Birds and Marnie.

In the new Gucci campaign, Hedren plays a mysterious fortune teller. Seated in a richly decorated interior in contemporary Los Angeles, with gilded gold chairs, silk table cloths, crystals and candles, she holds the attention of her young visitors as she practices the arts of palmistry and crystal ball reading.

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