Watches Of Switzerland Providing Best Of Two Worlds Under One Roof 瑞士表同一屋檐下的精粹复古和现代

Rolex Daytona ‘Zenith’

The modern and vintage watch collectors previously seldom cross paths simply because both have very different obsessions. One prefers to own pieces of historical importance whereas the other tend to go after contemporary engineering and amazing finishing. Furthermore the boutiques selling these modern and vintage timepieces are very different but now this perception is definitely changing.

Luxury watch retail giant Watches of Switzerland acquired Analog Shift Watches. This new partnership will see an unprecedented offering of both vintage and modern watches under the same roof. It is definitely a strategic move for Watches of Switzerland as moving forward they will be penetrating the vintage watch market while maintaining its strong existence in the new branded watch industry. Analog Shift Watches have the expertise in authenticating and servicing vintage watches whilst providing guarantees for buyers.


瑞士奢华手表的零售巨头-瑞士钟表集团(Watches of Switzerland)收购了Analog Shift Watches。双方全新合作伙伴关系将在同一个屋檐下且史无前例的聚集复古和现代手表产品。 对于瑞士钟表而言,这绝对是一项大胆战略举措,他们将进一步渗透复古钟表市场,并依旧在现代品牌钟表行业中保持强大的市场地位。 Analog Shift具有鉴定和维修复古老式手表的专业知识,同时为买家提供保证。

Universal Geneve Triple Register Chronograph

Available Exclusively at Watches of Switzerland SoHo

Stainless steel case is approximately 36mm (excluding the crown). Universal Genèeve reference 22499. Universal Geèeve manually-winding movement. Circa 1943.

Overall Condition: The case is in fantastic condition overall showing little signs of wear consistent with age and use. Luminous salmon tone dial is in excellent condition with Radium patinated indices and matching handset. Unsigned crown. Caseback shows light signs of wear.

Includes brown leather strap with steel pin buckle.

Heuer Oversized Chronograph

Stainless steel case is approximately 38mm (excluding crown). Reference 2447. Circa 1940s/50s.

Overall Condition: Case is in very good condition with moderate signs of use and wear. Dial is in very good condition with crisp printing and signs of age to the luminescent elements of the hour markers and hands. Unsigned crown. Case back has some signs of use and wear.

Includes one 20mm dark brown suede strap with contrast stitching.

Omega Seamaster Olympic Cross of Merit

18K Yellow Gold case is approximately 34mm (excluding crown). Omega Reference 2850SC. Omega Caliber 471 Automatic movement. 1956.

Overall Condition: The watch is in good condition over all, with some signs of previous polishing throughout. The Chinese lacquer dial shows ultra-fine cracking throughout consistent with dials of this type. The Olympic Cross of Merit seal shows some degradation, particularly to the bottom two inlay panels; center Olympic ring is missing its inlay. Dauphine hands are in good condition; gold Omega-signed crown. Snap case back is lightly polished but shows some light scuffing from wear.

Includes one dark brown 18mm leather strap with contrast stitching.

Rolex Daytona ‘Zenith’

Available Exclusively at Watches of Switzerland SoHo

Stainless steel Oyster case is approximately 40mm (excluding the crown). Calibre 4030 automatic-winding chronograph movement by ZenithZ. Circa 2000.

Overall Condition: The case is in near mint condition overall, showing little to no signs of wear. Luminous white dial is as new. Signed crown. 

Includes 78360A/SEL Oyster Bracelet, inner and outer boxes, papers, booklets, COSC tag, and hangtag.

information & image(s) courtesy of Watcher of Switzerland