Helen Reizer 

HR PR & Marketing of HRPR Public Relations & Event Management

When someone radiates positive energy, it becomes contagious and a gloomy day can have a bit of sunshine after all.

Helen Reizer seems to have that effect on people with her effervescent demeanor and smile. Known to and highly regarded to many as one of the top PR and events managers in Australia, Helen has a string of experience under her belt in this highly competitive industry.

She now runs her own company, HRPR after almost 30 years of working in some leading fashion companies locally and internationally.

“Fashion has always been something I love and I’m still involved with it now. I also do a lot of work with charities for the Royal Children’s Hospital, Beyond Blue, Children’s Tumour Foundation, Ovarian Cancer awareness and Diabetes research with Susan Alberti,” she said.

Her media networks are also impressive with a repertoire of celebrity work involved with high exposure publicity. Some of these include the participants of popular TV shows like My Kitchen Rules, Masterchef Australia, the Bachelor, Married at First Sight, to name a few.

For someone who’s already working her dream job, Helen first started her career after she graduated from a BA in fashion at RMIT and winning three fashion awards. She worked at Sportscraft as a visual merchandiser and became their National sales manager for Sportscraft Women and head of sales for the Sportscraft Petites Collection.

“I looked after David Jones, Myer and Daimaru Japan as well as department stores throughout Australia and New Zealand.”

In the 90’s Helen moved to London at only 27 and worked as the marketing manager for Susan Woolf, a high end UK women’s fashion designer. As Helen took charge of the PR and marketing for the brand, it successfully opened 28 stores in the UK and Europe within two years.

“We worked with amazing and highly driven people to make that possible. That was probably the peak of my career and I absolutely loved it. After eight years of working there, it was time to come back home to Australia to start a family, but I also continued my career here,” said Helen.

That’s when she founded HRPR and not only that, she has also started other businesses on the side in the food & beverage and designer jewelry industry.

Now she lives in Malvern with her husband and two children and says that working from home is the norm. “I’ve also been to almost every cafe in Melbourne as I use them as my office,” she said with a chuckle.

The driven woman and mother always wanted to achieve what she has ever since she landed her first job.

“I always believe that you have to work with what you’ve got as anything can happen. Sometimes things don’t go as planned and you have to be positive and stay true to your vision no matter how hard things get. Always be thankful and grateful.”.

如果一个人散发正能量，将会蔓延感染他人，犹如雨过天晴的阴沉云霾中透出的一丝阳光。

HelenReizer就是以她深具感染力的风度和微笑见称。在澳大利亚的公关管理领域行业，她绝对是一个耳熟能详的名字，在竞争激烈的行业，专业管理和独到经验使她历久弥新。

目前经营自主公司-HRPR，近30年服务于本地和国际的时装公司公关宣传工作。“时尚一直是我喜爱的事物，当然现在乐于享受其中。另外，我本身参与的慈善项目包括皇家儿童医院、Beyond Blue、儿童肿瘤基金会，卵巢癌意识提倡，还有与Susan Alberti合作的糖尿病研究。”

她所主导的媒体网络涉猎令人印象深刻的高曝光宣传节目。其中热门电视节目如“My Kitchen Rules”，“Masterchef Australia”，“the Bachelor”与“Married at First Sight”等。

从事着自己梦寐以求的工作，Helen的职业生涯开展于皇家墨尔本理工大学(RMIT)服装学士学位毕业及赢得3项时尚大奖后，她曾在澳大利亚休闲品牌Sportscraft担任商品视觉陈列师，接着是该品牌女装部全国销售经理，还有Petites系列的销售主管。

“我负责过梅尔(Myer)、大卫詹斯(David Jones)、日本大丸(Daimaru) 百货商场在澳大利亚和新西兰的店面。”

90年代，27岁的Helen到伦敦曾作为营销经理辅助高端英国女装设计师Susan Woolf，负责品牌公关和营销，在英国和欧洲短短2年内成功开拓28家店。

“我们的合作团队配合无间，缔造无数辉煌，这可能成为我职业生涯的高峰期。工作历经8年，是时候返回澳大利亚经营家庭，但我还是继续事业。“

她在那时创办了HRPR，不仅如此，还涉足餐饮和珠宝设计的业务。目前与丈夫和2个孩子居住在莫尔文(Malvern区)，在家工作是常态，“我也常到墨尔本各处的咖啡馆，它们也是办公室。”她笑着说。

这名进取不断的女性和母亲自第一份工作后一直想实现更多。“我始终相信，万事皆可能。有时事情并不按计划进行，但你必须保持积极和忠于愿景，无论多么艰苦，总是心存感恩和谢意。”

For four years running, Melbourne has been indisputably the world’s darling in the ‘most liveable city’ category. And there, in the not-so-distant horizon, sitting 50km west of Melbourne city, Bacchus Marsh is poised to be the most attractive peri-urban  development to date.

The romance of Bacchus Marsh has always been irresistible to Jason Yeap, powerhouse real estate developer, philanthropist and lawyer. Since 2011, Kataland under the helm of Mr Yeap, has been subscribing for the rezoning of the Underbank Stud Farm in Bacchus Marsh to make way for holistic living within the pristine countryside.

Mr Yeap saw the magic of Bacchus Marsh when Planning Minister Richard Wynne rezoned a large swathe of farmland. Kataland’s Underbank development perimeter swelled from 15 hectares to 168 hectares under Wynne’s administration.

The GPS can only guide you so far but the Bacchus Marsh Avenue of Honour, an elm tree-lined corridor warmly welcomes visitors from the CBD to this quaint township. Recreation and open space can be indulged at Maddingley Park, a popular picnic spot among the locals and visitors. Nearby, the Nieuwesteeg Heritage Rose Garden is home to many 20th century hybrid teas.

The gushing Lerderderg River provides access to the Lerderderg Gorge and the extensive Wombat State Park. Vigorous bush walking amongst historic mining relics and natural bush are some of the rewards of residency.

Adding to the enchantment of Bacchus Marsh is the legend of Australian sporting history, Phar Lap. Many moons ago, the powerful red chestnut gelding could be spotted grazing upon the greener pastures of the Underbank Stud Farm.

“We have and will continue to work closely with the Moorabool Shire Council and the local community of Bacchus Marsh to ensure that Underbank by Kataland builds on the rich history of the area and becomes the next generation of the Bacchus Marsh township,” Mr Yeap expressed earnestly.

The Underbank project by Kataland is two kilometres west of the Bacchus Marsh town and is flanked by the Western Freeway and Werribee River. Up to 1500 homes, for an estimated 5000 people, will be built in harmony and with respect to the landscape and traditional values of Bacchus Marsh.

The township of Bacchus Marsh combines heritage buildings, leafy street scapes and all the modern conveniences like major supermarkets, shopping centres, childcare facilities, friendly cafés and favourite restaurants. The local hospital and Lerderderg Library, are just minutes away by car or bus.

Bacchus Marsh is also known for its prestigious schools including Bacchus Marsh Grammar, St Bernard’s Catholic School, Bacchus Marsh Primary School and Bacchus Marsh College. Underbank is only 2.7km from Bacchus Marsh Train Station, providing direct access to Melbourne’s Southern Cross Station in approximately 35 minutes.

Featuring undulating hills, mature trees and bubbling brooks, Underbank is already a picture postcard of the Victorian countryside.

For four years running, Melbourne has been indisputably the world’s darling in the ‘most liveable city’ category. And there, in the not-so-distant horizon, sitting 50km west of Melbourne city, Bacchus Marsh is poised to be the most attractive peri-urban  development to date.

The romance of Bacchus Marsh has always been irresistible to Jason Yeap, powerhouse real estate developer, philanthropist and lawyer. Since 2011, Kataland under the helm of Mr Yeap, has been subscribing for the rezoning of the Underbank Stud Farm in Bacchus Marsh to make way for holistic living within the pristine countryside.

Mr Yeap saw the magic of Bacchus Marsh when Planning Minister Richard Wynne rezoned a large swathe of farmland. Kataland’s Underbank development perimeter swelled from 15 hectares to 168 hectares under Wynne’s administration.

The GPS can only guide you so far but the Bacchus Marsh Avenue of Honour, an elm tree-lined corridor warmly welcomes visitors from the CBD to this quaint township. Recreation and open space can be indulged at Maddingley Park, a popular picnic spot among the locals and visitors. Nearby, the Nieuwesteeg Heritage Rose Garden is home to many 20th century hybrid teas.

The gushing Lerderderg River provides access to the Lerderderg Gorge and the extensive Wombat State Park. Vigorous bush walking amongst historic mining relics and natural bush are some of the rewards of residency.

Adding to the enchantment of Bacchus Marsh is the legend of Australian sporting history, Phar Lap. Many moons ago, the powerful red chestnut gelding could be spotted grazing upon the greener pastures of the Underbank Stud Farm.

“We have and will continue to work closely with the Moorabool Shire Council and the local community of Bacchus Marsh to ensure that Underbank by Kataland builds on the rich history of the area and becomes the next generation of the Bacchus Marsh township,” Mr Yeap expressed earnestly.

The Underbank project by Kataland is two kilometres west of the Bacchus Marsh town and is flanked by the Western Freeway and Werribee River. Up to 1500 homes, for an estimated 5000 people, will be built in harmony and with respect to the landscape and traditional values of Bacchus Marsh.

The township of Bacchus Marsh combines heritage buildings, leafy street scapes and all the modern conveniences like major supermarkets, shopping centres, childcare facilities, friendly cafés and favourite restaurants. The local hospital and Lerderderg Library, are just minutes away by car or bus.

Bacchus Marsh is also known for its prestigious schools including Bacchus Marsh Grammar, St Bernard’s Catholic School, Bacchus Marsh Primary School and Bacchus Marsh College. Underbank is only 2.7km from Bacchus Marsh Train Station, providing direct access to Melbourne’s Southern Cross Station in approximately 35 minutes.

Featuring undulating hills, mature trees and bubbling brooks, Underbank is already a picture postcard of the Victorian countryside.
墨尔本在持续4年来，一直成为全球“最适宜居住城市”的宠儿。另外，在同一片不远的天空下，坐落在墨尔本市西北面50公里的巴克斯马什(Bacchus Marsh)发展至今，已蜕变为最有吸引力的城郊区。

而一直对巴克斯马什情有独钟的房地产开发商、慈善家和律师叶绍礼(Jason Yeap)，也成为该区域发展先驱。自2011年以来，Kataland在叶绍礼的掌舵下，购下位于巴克斯马什的Underbank Stud农场，打造质朴优美的乡区休闲生活格调。

叶绍礼预见巴克斯马什神奇魔力的起点源于维多利亚州规划部部长RichardWynne重新分区一大片农地。而在部长的策划管理下，Kataland的Underbank发展项目周界从15公顷扩展至168公顷。

导航器仅是引导你到此，但巴克斯马什盛名的榆树林荫大道却对来自CBD的游客热烈摇曳，犹如欢迎大家抵达这个古朴典雅的乡镇。Maddingley公园拥有宽阔自然的康乐及开放空间，也是当地人和游客的热门野餐地点。而在不远处，Nieuwesteeg古迹玫瑰园是20世纪许多混合茶香玫瑰的原乡。

奔流不息的Lerderderg河水引出到避世胜地Lerderderg峡谷和广阔的州立袋熊公园，悠闲自如在丛林穿梭漫步，沿途欣赏采矿历史遗迹和住宅外的天然灌木。

而为巴克斯马什添加魅力的是澳大利亚体育史上记载的“宝马Phar Lap传说”。很久以前，这匹极具传奇色彩的栗红色骟马被发现于Underbank农场周边牧草。

“我已将继续与MooraboolShire郡议会、还有巴克斯马什当地社区密切合作，确保Underbank在Kataland的建设下，不仅富含本地历史色彩，并成为新一代的巴克斯马什市镇。”叶绍礼热切表示。

由Kataland构建的Underbank发展项目是巴克斯马什市镇西区2公里处，两侧为Western Freeway与Werribee河。预计1500家住宅，估计容纳居住5000人，将尊重与和谐保留巴克斯马什的原色景观与传统价值观。

巴克斯马什市镇结合文物建筑，绿化的街道景观和各种现代化的便利设备，如大型超市、购物中心，儿童保育设施，热情温暖的咖啡馆和令人惊喜的餐厅。至于到达当地医院和图书馆Lerderderg，仅有几分钟车程或搭乘公车。

巴克斯马什周边名校包括巴克斯马什文法学校、圣伯纳德天主教学校，巴克斯马什小学和巴克斯马什学院。从Underbank到巴克斯马什火车站仅有2.7公里，另外，约35分钟即可到达墨尔本南十字星火车站。

起伏的山峦，茂密的树木与荡漾的河溪，Underbank俨然是维多利亚乡区的风景明信片。