Executive Chairman of Pomeroy Pacific
By Sloane Patterson
Giving Victoria’s landscape new artistic strokes ever so often, the Dug Pomeroy signature has been emblazoned across Melbourne for the past 47 years, and is still trailblazing across the country with style and vehemence.
A qualified Master Builder, this Executive Chairman of Pomeroy Pacific holds Unlimited Building Licences in commercial and residential construction, and has a project portfolio in the billions of dollars.
Born in Tel Aviv, Dug is a special import from Israel. He came to Australia at five and has been infatuated with the Australian lifestyle and infrastructure ever since. “I consider myself Australian. I love Australia, it’s my home and my country.” Educated at a well-known private school in Burwood – Mount Scopus Memorial College, young Dug was always building something – model battleships, aeroplanes, cars and then moved on to brick and mortar behemoths. It was really no surprise that he studied architecture when he left school.
From a small three-metre-by-three-metre office with flannel wallpaper and pretty curtains at $8 rental per week, Dug’s first purchase and development was a piece of industrial land with no services or facilities. “I designed the industrial buildings and came up with an interesting toilet system like those on boats. Before we knew it, the first plot was leased and sold at record price. Suddenly we were buying up the surrounding sites. Five years on, we had something like 20 different projects.”
Some of his notable works were 553 St Kilda Road where the American Consulate is based, Clarendon Towers, Southern Cross Tower and Queensbridge, to name a few. “We built the Boroondara Aquatic Centre, with the first swimming pool in the southern hemisphere to have a floor that can be raised. The Qantas Flight Simulator and the ABC Television Studios were also our projects. We were the first to start tilt-up construction and we had the reputation of undertaking the most difficult and complex building projects.” Some of the biggest houses in Victoria, shopping centres in the CBD and Box Hill, and more than 40 factories were all Pacific Pomeroy projects.
“We endured a massive haemorrhage from the 1990 recession, but survived. In the same year we also decided to concentrate more on project development management and project delivery. Those are exercises where we provide a full menu – from assessing site feasibility and purchase, financing, leasing and selling. We take the client through the development process until where he can cash his chips and make money. It’s not necessarily about the lowest price, it’s about the right price.”
As a teenager, all Dug wanted was to have a Gibson guitar like Paul McCartney and to drive an E Type Jaguar. Having achieved that and then some, Dug of today, “Wants to be in a position where I can afford to have a reasonably full life. If you are dedicated and constantly strive for perfection, the money will follow. There is no room for compromise. Near enough is never good enough.”
The Pomeroy philosophy is to enjoy many things in life. “I love music, musicals, movies, art, fashion, cars, watches, books and travelling. I’m never bored.” There are, however, pet peeves.
“I dislike rudeness, ignorance, and am not a fan of belligerence.”
“When I think of a company, it’s like passengers travelling on a train journey. They look out the window and can see what’s happening. I like to think of myself sitting on top of the train where I can see where we’ve been, my surroundings and where we are going. That is the key of being chairman of a company.”
过去的47年里，让维多利亚州的景观绽放全新的艺术风格，Dug Pomeroy 标志性的风格已经积极贯彻墨尔本各角落，并穿梭在全国范围内展开一场品味和激情的探索。
他出生在以色列的特拉维夫，属于非常特殊的“进口”人群。在5岁时候来到澳大利亚，他就爱上了这里的生活方式和基础设施。“我认为自己是澳大利亚人。我爱它，这是我的家园和国家。” 在 Burwood 区一间著名的私人学院 – Mount Scopus Memorial College，这名年轻人一直在构建特别的作品—战舰、飞机或汽车模型，然后再转向砖头和水泥等庞然大物。他在离校后投入建筑设计，其实完全有迹可循。
他的杰出工程包括位于 St Kilda 路 553 号的美国领事馆基地、Clarendon Towers，Southern Cross Tower 和Queensbridge等。“我们建造了 Boroondara 水上中心，这个是南半球的第一个游泳池具备上升式的地板。澳洲航空公司的飞行模拟器和ABC电视台也是我们的计划。我们也是首个开始倾斜(立墙平浇)工程的公司，维持着承接高难度和复杂建筑项目的声誉。维多利亚州的一些大型住宅建筑，中央商务区 CBD 和 Box Hill 的购物商场，以及40多家工厂都是 Pomeroy Pacific 的项目计划。”
在青少年时期，他向往着像 Paul McCartney 那样拥有一把 Gibson 吉他，开着一辆捷豹跑车。在实现了这一点之后，他现在想要处于一个合理充实的生活位置。