On top of its recent years’ record and successes, MIDO Milano Eyewear Show 2017 reconfirms the exhibition’s leading role internationally with the participation of more than 1200 exhibitors, including 130 new ones, and an attendance of 52,000 qualified visitors from all over the world.

MIDO, the world’s leading and most important professional event dedicated to eyewear at international level, does not intend to stop being amazing and talked about. The industry’s leading trendsetters, small artisanal and avant-garde companies, young designers, buyers and journalists gathered to meet, do business and be inspired by a magical, engaging atmosphere. It is a clear sign of the industry’s vitality and the evidence of MIDO being considered to be strategic in promoting the growth of Italy as a whole.

The MORE! pavilion, a hallmark of MIDO’s growth, has even doubled in size this year and hosted a brand new feature: The Glasses Hype – Advertising & Eyewear: from medical device to icon, which is an extraordinary narrative tour of the eyewear and lenses history seen through advertising from the early 1900’s to the present.

MIDO is a unique experience, where human contact is facilitated by beauty and fed by innovation; where business also means insights and curiosity opens up new and surprising roads. An appointment not to be missed, a wonder to be lived.