Jeffrey Ong Wee Ting
General Manager of EcoWorld Australia

When Louis Pasteur said “Fortune favours the prepared mind”, it wasn’t meant for everyone because while opportunities present themselves to everyone, not all of us are ready to seize them.

But Jeffrey Ong Wee Ting was ever so prepared and has since worked his way up to become the general manager of Eco World International, a property development company in Australia.

At only 42, he is armed with 15 years experience in property consultancy and property development in Malaysia and Australia. His repertoire however is very diverse, having started his career as a civil engineer, followed by stepping into the food and beverage industry where he founded Juice Station, a healthy juice bar in Malaysia, and later resuming in property sales for some of the biggest players in Australia such as Setia (Melbourne) Development Company and Eco World Sydney Development.

He moved back to Melbourne to start Eco World Melbourne office in October 2015.

When recounting his career milestones, he said: “For Setia’s projects, I was mainly responsible for project development including apartment mix, floor plan design and finishes. I also strategised and implemented the sales and marketing campaign both locally and internationally as well supervised and managed the sales target and marketing budget.”

Among his key accomplishments were spearheading the completion of market research and development of pricing strategy for the Fulton Lane and PARQUE apartments in Melbourne which were launched in June 2011 and August 2013 respectively.

The development will cater to changing lifestyles especially for retirees and semi-retirees where they are provided with a range of exclusive services like concierge, home cleaning, home maintenance and even massage, personal care which also includes pet walking.

Now with Eco World Melbourne, his current biggest pet project is overseeing the development of Yarra One, a luxury multi-generational living concept in the heart of South Yarra.

It would indeed be a luxury to live in Yarra One, not only because it is situated in one of Melbourne’s richest and popular suburbs, but it will be the first green building in the neighborhood with top-notch amenities.

“Residents have access to a fully-equipped gym, exercise studio, outdoor spa, steam, sauna, resident’s lounge, private dining with a fully equipped kitchen, dedicated pet wash area, wine cellar, rooftop terrace with BBQ facilities all overlooking Melbourne CBD Skyline,” said Ong.

There will be 26 levels comprising 256 apartments with public transport close-by as well as the Royal Botanic Gardens, Albert Park and Fawkner Park within walking distance.

The apartments will be the first of its kind in Australia, and is due for completion in 2020.

科学家Louis Pasteur说过：好运只眷顾已经做好准备的人。这意味着并非人人都能拥有机会和好运，因为呈现在每个人的面前时，并不是所有人都能够一把捉住。

Jeffrey Ong Wee Ting却对此做了充分的准备，并通过自身努力成为了澳大利亚房地产开发公司-绿盛世国际(Eco World International)的总经理。

现年42岁的他在马来西亚和澳大利亚具备15年房地产咨询和开发经验。然而，最初作为一名土木工程师开启职业生涯，他的历练却多样化，除了随后涉足饮食业，在马来西亚创立Juice Station-一家健康果汁酒吧。过后，他重返房地产领域，成为实达集团(Setia)墨尔本公司与绿盛世悉尼等顶尖开发公司的营销人员。

2015年10月，他迁回墨尔本，并启动了绿盛世墨尔本办事处。在谈到职业生涯的里程碑时，他说，对于Setia的工作项目，主要任务是负责项目开发，包括公寓组合、楼层平面设计和完工。

“我还制定和实施了本地与国际的营销活动，并担任监督者管理销售目标和营销预算。”

他的重要成就之一是为分别在2011年6月和2013年8月推介的墨尔本Fulton Lane和PARQUE公寓开发计划完成了市场调研和定价策略。

目前他在绿盛世墨尔本的重心项目是监督Yarra One的开发计划。这项在南雅拉(South Yarra)中心区域开展的多代概念豪华项目将迎合变化万千的生活方式，尤其是针对退休和半退休人员的日常策划，他们可享受一系列专属服务：如礼宾服务、家居清洁、维护保养，甚至按摩、个人护理包括宠物服务。

居住于Yarra One确实是奢华格调的代名词，不仅位于墨尔本最富裕、最热门的郊区之一，而且将是该社区中首家拥有顶级设施的绿色建筑。

“居民们可以使用完备的运动器材、健身房、室外水疗中心、蒸汽桑拿、休息室、私人用餐和设备齐全的厨房。另外，还有专门的宠物洗涤区、酒窖、顶楼露台和烧烤设施，尽情俯瞰墨尔本中央商务区的天际线。”

这栋26层高，有256间豪华住宅的公寓楼，交通非常便利，步行可达皇家植物园、艾伯特公园与福克纳公园。

上述公寓楼房将是澳大利亚首套类型公寓，预计将于2020年竣工。

by Karina Foo

Luke O’Grady & Kevin Ng

Director of InCollaboration Projects Pty Ltd

When the opportunity arose to join the CHT Network and be part of the EZ Australia magazine Luke O’Grady and Kevin Ng jumped at it. A network built around friendship very much aligns with who they are, how they connect with people and their philosophy with running their business.

Luke and Kevin started InCollaboration Projects in September 2017 out the back of a friend’s real estate office and today has grown into a dynamic client focussed property development and consultancy business aimed at assisting their Client’s to maximise their equity returns through a focussed approach to their development portfolio.

Both Luke and Kevin have had unique journey within the industry.  Luke come’s from a family entrenched in the property industry with his father John O’Grady recognised as a leading Commercial Valuer in the industry.  Luke’s journey started in retirement living before spending 7 years at Stockland.  He then joined a private built form development company to gain experience in medium density and high rise apartments and finally moving on to a local boutique project management consultancy.

Kevin was born and bred in Hong Kong, China before moving to Australia 20 years ago.  Kevin’s experience is diverse and he has navigated a career that includes private and public companies, different industry’s such as telecommunications and ‘infrastructure building materials’ before he found his feet in the property industry working with a local Chinese developer and then in the same boutique project management consultancy as Luke.

‘InCollaboration’ is an appropriate name, as it stands as the headline for how we operate, Luke said.

They aim to work collaboratively with their clients as partners. They also acknowledge that every developer is different, and every developer has different skill sets, so it is never a one size fits all approach. They aim to always provide a flexible service to assists developers deliver on their vision and development objectives.

Luke and Kevin’s core values are evident in their approach. Luke describes them as (1) to be fair and equitable, this forms the foundation of all their decision making, is this decision fair to the Client, to us, and to all Stakeholders. (2) there must be value in the service they provide, their Clients must always see value in what we do, and (3) to build trusting partnerships, they aim to build long lasting trusted partnerships with our clients, where we are considered not just a consultant, but an integral part of the team and in most cases, a friend.  They aim to simplify the complicated, communicate honestly and openly with the good and the bad, and believe in no surprises.

As a multi-disciplinary development company and consultancy, InCollaboration has nearly $1 billion worth of projects under management including master planned residential mixed-use developments, residential land subdivision developments, medium density apartment projects and townhouse developments.

It’s a privilege to be part of the CHT network and Luke and Kevin look forward to meeting more friends and like-minded people along the journey.

当 Luke O’Grady 与 Kevin Ng 两人获悉有机会加入 CHTNetwork并成为《御智》杂志的一部分，他们欣然接受。而从建立的友谊网络系统持续延伸，着重人与人之间的联系，符合他们的协力合作经营理念。

2017年9月，Luke与Kevin在朋友的房地产办公室后边创立了InCollaboration计划，今天，已经成长为一家提供房地产开发和咨询业务的上升企业，旨在通过专注开发投资组合，协助客户实现资产回报最大化。

Luke与Kevin在业内分别有着独特的经历故事。Luke来自一个和房产行业有着千丝万缕关系的家庭，他的父亲John O’grady被认为是该行业中最领先的商业估价师。Luke的旅程始于退休生活，之前在Stockland任职7年。过后加入了私人建筑形式发展公司，积累中密度和高层公寓方面的经验，最后跳槽到一家当地的精品计划管理咨询公司。

至于Kevin，他在中国香港出生成长，并于20年前移居澳大利亚。他的职业生涯相当多样化，其中包括任职私人和上市公司。而且也跨领域，如之前做过通讯和基础设施建筑材料等，直至涉足房地产行业与本土华裔开发商合作，然后和Luke在同一家精品项目管理咨询公司。

Luke认为，“协力合作”是一个非常贴切的名称，因为这是他们运作的主轴。

目标是作为合作伙伴与客户携手前进，他们也承认每个开发商都拥有各自特质，并且具备不一样的技术才能，所以无法采用一刀切的方式。他们始终运用灵活弹性的服务，以协助开发商实现他们的愿景和发展指标。

Luke与Kevin的核心价值观在运营策略中表露无遗。Luke将这种方法简述为：(1)公平公正，这是所有决策的基础，确认对他们本身、客户和所有利益相关者都是公平的。(2)必须有服务价值，客户必须始终看到我们在做的一切，和价值所在。(3)构建无条件信任的伙伴关系，与客户建立长久互相信赖的伙伴关系，他们希望不仅被认为是一个咨询顾问，但也是团队不可或缺的一部分，甚至作为朋友。他们的目标是化繁为简，开诚布公的交流沟通一切好与坏，信任无间。

Kevin说，这些核心价值观是企业至今能取得成功的关键，并将确保他们能够驾驭应对当前具有挑战性的市场环境。作为一家多项专业功能的开发和咨询公司，InCollaboration管理着价值近10亿元的项目计划，包括总体规划的住宅混合用途、住宅土地细分，中等密度公寓和联排别墅开发项目。

而他们很荣幸能成为CHTNetwork的一员，Luke与Kevin期待在旅程中遇到更多的朋友和志同道合的人们。”

Photography by Layzhoz Yeap & David Liao