Brand Manager, Rolls-Royce Motor Cars Melbourne
There are certain cars that just get you around and then there is the epitome of elegance and beauty. Bespoke luxury and one of a kind craftsmanship is the business model that Rolls-Royce Motor Cars has successfully positioned their brand; the top tier of the world’s most lavish automotive marques in the world.
Rolls-Royce Motor Cars Melbourne brand manager, Christopher Hope, or more affectionately known locally as ‘Mr Melbourne’, perfectly embodies these Rolls-Royce values and he speaks not only highly of the brand he represents, but also of how it continues to retain a focus on heritage and exclusivity. “People are attracted to the Rolls-Royce brand because it represents a lifestyle that many aspire to” says Hope. “Even when visitors walk into the showroom just to have a look, they are awestruck by the presence of these beautiful cars.”
“We are obviously not a massive volume manufacturer. We make enough cars to create a viable business, as there are just a certain number of Rolls-Royces on the road to the ratio of the population that makes it exclusive without being saturated,” Hope explains.
In this Hope is indeed accurate, as when these magnificent vehicles are seen on the road people are guaranteed to stop and look, not only to admire the fine detail and exquisite features of the car, but to wonder who owns it or drives it.
THE PERFECT PARTNERSHIP
The Melbourne business was recently acquired in late 2015 by the Zagame Automotive Group, a premium automotive company in Melbourne. According to Hope, there could not have been a more perfect partnership.
“I’m so excited to work with Zagame Automotive because they are well established as Melbourne’s exclusive dealer for high end cars and for Rolls-Royce in particular, we share the same vision and goals,” said Hope.
A family run business, Zagame Automotive successfully retail and support prominent brands such as Alfa Romeo, Fiat, Audi and ŠKODA and are the exclusive dealer for Ferrari, Maserati, Lamborghini, Rolls‐Royce, Aston Martin and McLaren within Victoria. Zagame Automotive are passionate advocates of English and European motoring vehicles and operate over twenty award winning dealerships, parts and service centres located centrally throughout Melbourne and expanding.
The company’s managing director Bobby Zagame, along with his siblings and father, run a business with a firm focused on hospitality and service values. “Bobby and I have known each other for many years and we work well together and in particular we share the same vision and goals. The timing is also great, as the brand transforms to meet the needs of younger and more ethnically diverse customers with cars like Ghost, Wraith and the new stand-out convertible, Dawn” says Hope.
“If you think I’m Mr Melbourne, so is he and we often have a good laugh about it!”.
In fact, Hope is often recognised around Melbourne in most places he goes and is known for his love of bright and eye-catching colours and ever so helpful nature.
“How I dress reflects the way I work, as my role involves everything from sales & marketing, down to the selling cars on the floor and designing and personalising the cars for our clients”.
“I love to push the boundaries, within reason, in designing these cars and one of my greatest joys is to see how a customer is delighted when they receive theirs, because it has exceeded all expectations.”
Hope is also not one to delegate and is very hands-on and involved in everything that he does for Rolls-Royce Motor Cars Melbourne. In his words, this all stems from a passion of working with others, building good relationships and motivating people to be the best version of themselves.
“Life is too short to waste it on self-doubt and having short term or average goals,” says Hope. “We have to utilise the skills and experience we have and I love showing people how to do that at work and at home. I’m also involved with a number of charities and non-profit organisations as my way of giving back to society,” says Hope.
At the age of 49, his experience and reputation in the automotive industry is second to none, however Hope spent the early years of his career in banking and finance. Whilst he admits this career path wasn’t his ‘cup of tea’, he was soon into a career in automotive with a twenty-year employment at BMW cars. Hope has only been at the helm of Rolls-Royce Motor Cars Melbourne for two and a half years, however Hope believes this was a natural transition to take.
“Working for BMW enabled me to understand Rolls-Royce as a brand, its heritage and its customers. It’s a unique and very niched market but one that will always remain top tier,” he says.
Hope undeniably enjoys the finer things in life and appreciates beautiful creations and luxury brands and services. He is also an avid reader who has recently added our own EZ Australia to his reading catalogue.
“I was hoping for the longest time that a magazine like EZ would be distributed (in Australia) because whilst it is a luxury publication; it is also very people-orientated and has enjoyable, easy-to-read content,” says Hope. “It also boasts great eye-catching images and it’s so heart-warming to see my friends being featured as well.”
The Rolls-Royce Motor Cars Melbourne dealership is located in Southbank at 80 City Road. For any enquiries please email Christopher Hope at email@example.com or for more information visit http://www.zag.com.au.
劳斯莱斯墨尔本汽车经销店位于南岸区(Southbankat80 CityRoad)。任何咨询可发送到Christopher Hope电子邮件: firstname.lastname@example.org或想了解更多信息，请浏览www.zag.com.au。