David Chu
Partner of ShineWing Australia

The life of an accountant certainly seems far more enigmatic post-Ben Affleck’s portrayal of Christian Wolff in the movie ‘The Accountant’. For David Chu, life has always been an inspiring adventure, having lived, raised a beautiful family and managed a thriving business in two continents.

A dapper and disarming gentleman, Chu is affable and smart in appearance as well as intellectual capacity. He is comfortable in his impressive height, and strides well in an elegant suit that seems to be tailored just for him.

With a brilliant smile, he shared that he was raised in Hong Kong, graduated from the University of Hong Kong, with a degree in Economics and Accounting. He started looking beyond familiar shores, when it came to providing the most holistic education for his three children.

Having gone through a thorough search, the Chus focused on Australia with great interest. They found a cultural and well-balanced education system in Melbourne and soon set about to make it their home in the early 1990’s.

“I would say I came at the right time.  It was Paul Keating’s administration and he was keen for Australia to form closer business ties with Asia.” Hence a young David Chu started working for a mid-tier accounting firm, where he was primarily responsible for looking after Asian companies doing business in Australia and vice versa. After 15 years of trudging through rank and file, integration and learning about the businesses in a new country, David established ShineWing in Melbourne in 2008.

“ShineWing is the largest domestic accounting firm in China with a clear objective of becoming an internationally recognised provider of accounting, finance and advisory solutions. ShineWing has always been a leader in the globalisation of Chinese accounting firms.”

Branching out extensively, ShineWing established offices in Hong Kong in 2005, Singapore in 2006 and eventually in the able hands of David Chu, the Melbourne operation in 2008.

“I did not establish ShineWing’s presence in Australia at the best of times. It was during the 2007/2008 global financial crisis and everyone was sceptical about new business ventures. However, the level of trust and faith from ShineWing China was pivotal in my persistence with the business landscape here.”

“I strongly subscribe to the vision of our Chairman in China. Keep persisting. However long the journey, if you keep persisting, you will succeed.”

“It is also the vision of our Chairman for ShineWing to be a globally recognised, leading brand in the accounting profession, both within China and throughout the world. This can only be achieved from vision, persistence and excellence. Easy to quote excellence but difficult to attain. To us excellence is about the quality of our work, our people and our clients.”

Looks like ShineWing China is right about entrusting their brand to David Chu. Today the ShineWing entity ranks no. 20 in the world, based on revenue. They are also the first Chinese firm to achieve a world ranking position thus far.

Headquartered in Beijing, ShineWing has 22 offices in China. In 2014, the Australian office of ShineWing merged with Moore Stephens Melbourne to create a new brand in the market place; ShineWing Australia. Initially based out of Melbourne, the network continued its rapid expansion along the eastern seaboard of Australia and now offers clients access to over 30 Partners and 200 staff. With offices in Melbourne, Sydney and Brisbane and a wide-ranging clientele, ShineWing Australia continues to attract top senior talent and expand their geographical coverage to deliver extra value to their high-profile clients.

ShineWing’s expansion hasn’t been limited to Australia either. Over the last 12 months, the network has added offices in Pakistan, Egypt and India, as it assists clients capitalising on the opportunities associated with China’s “Belt and Road” initiative.

So what does David Chu the successful business man say about David Chu the family man? “There is no clear demarcation. I like to leave a grey area where business can interact with family. All my clients have become friends of my family and we get together with for dinner and social outings regularly.”

Unbelievable but this debonair individual is a grandfather of two. “My wife has done a great job in raising our daughter and two sons with love and care, while providing proper guidance all the time. Not an easy job and she does not get off at five or six o’clock like our business. Interestingly, all my children are now living and working in Hong Kong,” he smiles at the irony.

“We feel blessed. Transitioning here has been mostly easy and fun for us. In Melbourne, it’s all about footy, so I had to pick a team. Since I was based in Hawthorn earlier on, the choice was obvious and it turned out to be the right team for me after all. In Hong Kong we used to drink cognac but over here it is more about wine, so I attended wine classes to be able to swap stories,” he laughed good-heartedly.

“My wife and I try to do our bit for the community. She volunteers for the elderly while I get involved actively with the Fred Hollows Foundation, a non-profit organisation that provides cataract surgeries for people in Asia and Africa.” Fluent in English, Cantonese and Mandarin, David has also been a regular presenter on the Cantonese programme of SBS Radio on Australian economic affairs.

Having achieved all that, David has not forgotten about his Chinese heritage. “I aspire to be a role model for my children and intend to demonstrate a healthy balance in preserving our culture and successfully integrating with the Australian community and lifestyle.”

会计师这职业给人的感觉就像是BenAffleck在电影“会计师”中饰演的人物ChristianWolff一样，更多偏向隐晦神秘的生活方式。但对于朱国正(DavidChu)来说，生活一直都充满令人鼓舞的冒险，拥有幸福美丽的家庭，跨越两大洲管理着一项蓬勃发展的事业。

除了机敏而绅士，朱国正具备内外一致的精英外表与智慧能力，令人印象深刻的高度舒适，犹如为他量身打造的合身之优雅西装。

在展开灿烂的微笑同时，他分享了本身在香港成长，毕业于香港大学的经济学与会计学位的经历。至于为何他要在熟悉的海岸之外寻求发展，那是为了想要3名孩子接受更全面的教育。

而历经彻底的搜索工作后，发现美国和加拿大没有比澳大利亚更能引起他的关注，墨尔本具备更有文化和均衡的教育系统，他们很快就在90年代初-1992年着手移居墨尔本。

“我认为过来的正是时候。那时由PaulKeating所带领的澳大利亚政府渴望与亚洲建立更紧密的业务关系。”因此，年轻的他开始在一家中型会计师事务所工作，主要负责协助亚洲公司在澳大利亚的商业业务,反之亦然。经过15年的行业磨砺，他累计了在新的国度中的业务经验，于2008年在墨尔本成立信永中和澳大利亚。

“信永中和的目标明确，除了是国内最大的本土会计师事务所，且是中国作为国际认证的会计、金融和咨询解决方案的专业提供者。目的是发展中国起源的会计,融资和基金管理的国际品牌，而信永中和一直是全球中国会计师事务所的领导者。”

为了广泛拓展业务，2005年信永中和在香港设立办事处，新加坡办事处在2006年开设，接着就是朱国正于2008年在墨尔本成立的办事处。

我其实没有选择于最佳时刻在澳大利亚创立，2007至2008年全球金融危机期间，那时每个人都在质疑新企业的前景。然而，从中国信永中和事务所得到的信心与信任是我能支撑这里景观的重点。我铭记我们中国董事长强调的：继续坚持。漫长的路途中，如果你一直坚持，你终究会成功。”

“让信永中和成为全球会计领域最知名和具权威的品牌，领先中国和世界各地，也是我们董事长的愿景；这只能从宏观视野、持久性和卓越性来实现，但卓越容易引述，实践却难度大。对我们来说，卓越是我们应对工作、员工和客户的高质量要求。”

而看起来似乎是信永中和中国总部在对朱国正委托自己的品牌。如今，根据业绩营收，信永中和已排名世界第20位，也是截止目前第一家中国企业达到上述世界
排名。

信永中和会计师事务所总部设在北京，现在中国拥有22个办事处。2014年，信永中和在澳大利亚的办事处与墨尔本的马施云会计(MooreStephens)合并创建市场新品牌：信永中和澳大利亚。从最初的墨尔本之外，商务网络沿着澳大利亚东海岸快速扩张，现今已拓展30多个合作伙伴和200名员工。在墨尔本、悉尼和布里斯班的办事处，广泛覆盖的客户群，信永中和澳大利亚持续吸引顶尖的高级人才，扩大资源和版块，为知名客户提供增值服务。

过去1年内，信永中和澳大利亚彰显了无限的发展潜能，分别在巴基斯坦，埃及和印度设立办事处，这是协助客户利用与中国相关的商务机会，即 “一带一路” 的策略。

而朱国正除了成功商人之外作为家庭男人界定?“没有明确的界定。我比较主张脱离灰色地带，尤其是业务与家人进行互动，我所有的客户会是家人与朋友，在一起吃饭，还有定期的社交活动。”

难以置信的是，这名温文尔雅的男士已经是2名孙子的爷爷。“我的妻子在照顾家庭方面贡献良多，对于儿女的爱与光怀，当然包括适当的教育与指导。这并非简单的工作，她不能像我们工作一样下午5、6点就下班。有趣的是，我的孩子们现在都在香港生活和工作。”他带点调侃的微笑说。

他对于生活感到幸福与幸运，而移居到墨尔本对他们来说既简朴又有趣，在墨尔本，全部环绕着橄榄球，所以必须选择一个球队。因为他之前居于Hawthorn，选择是显而易见的，对他来说这是最佳队伍。在香港都是喝白兰地，但这里葡萄酒是重心，所以他参与葡萄酒课程就是方便交流。

“妻子和我尝试为社群做点事。她在老年人团体担任志愿者，我却作为一名活跃的成员积极参与FredHollows基金会，这是一家非营利组织，为亚洲和非洲人们提供白内障手术。”说着一口流利的英语、粤语和普通话(华语)，朱国正也一直是SBS电台澳大利亚经济事务的粤语节目常驻嘉宾。

即使实现了所有愿望，但他并未忘了中华传统和根源。

“我渴望成为孩子们的榜样，展示健康既平衡的保护我们的文化，并成功融合与澳大利亚社会和生活方式。”