A World fair that gather over 145 participant countries under the theme of ‘‘Feeding the Planet, Energy for Life’’, Expo Milano 2015 is a thrill round-the-world trip brimming with surprises. After the World Expo in Shanghai in 2010, Malaysia is proud to join the exhibition again to celebrate this grand occasion with other worldwide exhibitors including a number of International Companies, Civil Society Organizations and Sponsors. Let’s take a tour through this impressive ground to explore each Pavilion and you will be introduced to a lively journey of each country’s culture, traditions and latest technology.

配合米兰世博会的主题“滋养地球，生命之源”，强调走向一个可持续粮食系统，并且结合科技元素及食品生产行业的持续性发展，自2010年上海世博会后，马来西亚很荣幸再次加入展览，参展商包括多家国际公司，民间社会组织和赞助商。通过参观并且探讨不同展馆，你将被引入到每个国家文化、传统和最新技术的生动旅程。

---

China

THE LAND OF HOPE

This is the first time China has been involved in the World Expo. Designed by New-York based architect Yichen Lu, the 49,000-square-foot Pavilion features an undulating timber frame roof covered with bamboo and aluminum panels. Matching with its evocative theme, China transmits its reflection on the theme of gratitude and respect for our mother earth, based on the concept that man is an integral part of nature.

中国

希望土地

这是中国首次以自建展馆方式参与世博会，由纽约建筑师 Yichen Lu 设计、49000平方英尺的展馆，以美丽田野特色起伏的木质结构屋顶，并覆盖着竹子和铝面板。这个动人哲学观也匹配于中国馆表达对于地球母亲的感恩和尊重，而人也是自然组成的部分。

---

France

DIFFERENT WAYS OF PRODUCING AND PROVIDING FOOD

Spread over 3,592 square-meter space, the building is made up from laminated wood and is designed to look like a covered market that is the mainstay of French food culture.

法国

生产和提供食物的另类方式

建设在3592平方米的空间上，展馆整体木质结构，其设计目的神似室内市场，这是法国食品文化的支柱。

---

Brazil

FEEDING THE WORLD WITH SOLUTIONS

In a massive exhibition space of 4,133 square meters, the Brazilian Pavilion is the work by award-winning designers from Studio Arthur Casas and Atelier Marko Brajovic. The concept of the Pavilion derived from the metaphor of the network – flexibility, fluidity and decentralization. To highlight the country’s commitment to global access to food, the stunning Pavilion is filled with giant trampoline nets.

巴西

世界粮食的解决方案

有大规模的 4133平方米展览面积，获奖设计师 Arthur Casas & Atelier Marko Brajovic 工作室设计。展馆的概念衍生自网络的隐喻性、灵活性、流动性和分散性，并且强调国家的承诺，全球获得粮食供应，令人惊叹的展馆也充斥着巨大蹦床网。

---

THE COCA-COLA PAVILION

The building makes ample use of highly sustainable materials, reusable and recyclable. Wood, glass and water give life to a Pavilion that is completely demountable and reusable, after the Expo, in its new destination that will benefit the community; after the Exhibition the Pavilion will be disassembled and rebuilt as a sports hall for sports and physical activities.

可口可乐馆

该建筑充分利用高度可持续的材料，木材、玻璃与水组成的展馆，可拆卸和重复使用，世博会结束后，展览馆将拆卸，改建为体育馆。

---

UK

GROWN IN BRITAIN & NORTHERN IRELAND

Designed by British artist Wolfgang Buttress, the huge structure is inspired by a bee’s journey. The unique beehive is built from 169,300 individual aluminum parts and is assembled following the Fibonacci sequence. From an orchid to a flowery meadow and then returning to its hive, all companied by real-time audio sounds and visuals which has made UK Pavilion stand out among others.

英国

英国和北爱尔兰–增长

由英国艺术家 Wolfgang Buttress 设计的大矩形结构，灵感来自蜜蜂的旅程。独特的蜂巢是由近16万9300个铝零件以斐波那契数列装配。从绚丽兰花草地重返蜂巢，伴随着实时音频声音和画面，这个前卫设计让英国馆显得更出众。

It was an extravagant gala event at the launch of Essenze magazine in Australia at the SpACE@Collins in the heart of Melbourne’s CBD. On the night of May 28, every square meter of the hall come gallery was filled with guests who were treated to fine wine, award winning beer and boutique finger food.

It was evident that no expense was spared as Essenze Editor-In-Chief, Ch’ng Huck Theng works on his philosophy of “Go hard, or go home”. Well, from an expected guest list of 120, the actual turnout was double that (over 200) and while some graced the event from the same city, some travelled a fair distance to be part of the Art of Contemporary Luxury that night. Art aficionados, business people and VIPs gathered under one roof to engage in the grand spectacle of art, beauty and luxury.

In his opening speech, Ch’ng candidly said “Some have asked why launch luxury magazine here, in Melbourne when print is seen as the dying breed?” His answer was that high-end luxury products still hold true to their value that piques the five senses. A rather figurative way of seeing it, but it makes simple sense. “Online is the new medium, but as we’re representing luxury goods, the consumer still want to hold, feel and try the product as a physical commodity. You wouldn’t find the most premium brand in the world solely selling online unless they don’t understand the value of premium service, the level of exclusivity that’s all part experiencing the brand. Hence, we as a luxury magazine still believe in the traditional and tangible experience that consumers will always appreciate. This is what makes us exclusive and we will keep it that way.”

While the magazine will be sold at newstands and bookstores, they are also personally distributed to high-end brands with affluent clientele, hence representing the niche demographic of Essenze readers.

Ch’ng said that he still believes in the philosophy of connecting “beautiful people” and promoting quality products. The motto of Essenze “The Art of contemporary luxury” is not only about how rich or influential people are but it goes beyond to living the life and making the best out of what one can afford.

Australia Malaysia Business Council president of the Victoria Chapter, Joe Perri and City of Melbourne Councillor and chairman of planning, Ken Ong were also present and gave a moving speech. Both these influential men were also featured in the first issue of Essenze and this indeed puts Malaysia-in-Melbourne on the map. Among other VIPs were Sean O’Donnell from Bank of Melbourne, Nicholas Pang from Temple Brewing Company and Nicole Chow  from UAG.

Some of the VIPs who attended included Mering Corporation chairman, Jason Yeap who’s a lawyer and property developer. Featured in the first issue of Essenze, Yeap is known as philanthropist with a passion for art and culture as well as a highly respected thought leader in business as well as board member for several philanthropic campaigns in Australia.

SpACE@Collins was not only a venue for this inaugural event, as it is open for corporate events, fashion shows, exhibitions and gala dinners. Indeed, it is the ideal spot for such showcases due to its privacy and cosy ambiance, but one that’s in a convenient location – level one of 278 Collins Street.

The night ended with guests taking home a copy of Essenze magazine and an experience that made a lasting impression in their minds and hearts. After all, this is what the magazine is about – where all good things in life meet.

The launch of EZ Australia will not be successful without good partnerships. The evening was made possible with the support from Event Equipment for their expertise in sound and light, furnitures from Complete Function Hire, F&B from CNK Food Design and last but not least, Temple Brewing for sponsoring  their international award winning Anytime IPA craft beer. Also not forgetting the CHT Team and friends that contributed to this success story.   

墨尔本的艺术空间 SpACE@Collins 在这个清爽的夜晚沸腾着：这是澳大利亚 ESSENZE 杂志的初版推展仪式，大厅挤满前来庆贺的客人们，此起彼落的欢笑声配合着葡萄酒、啤酒和外形精致的餐点，将夜晚点缀得更绚烂。

Essenze 主编庄学腾抱持着“Go Hard Or Go Home”，义无反顾前进的想法，展现了对于本身作品的强烈自信感和决心。从预期的120名出席者名单，最后翻倍逾250人，而许多不同领域远道而来的宾客，包括艺术爱好者、商业人士等皆聚集在同一屋檐下，可说是对于 Essenze 来到澳大利亚的另类欢迎仪式。

至于这本杂志并非在车站或书店出售，而是会亲自发送予高端品牌与富裕的客户，确立 Essenze 专营的读者群。

可是，庄学腾依旧认为连接“美丽的人和事”与推进优质产品的理念，Essenze 提倡的奢华艺术不仅是丰富多彩，影响力也超越生活，谁都值得拥有。

出席推展晚会的贵宾包括澳大利亚前律师、房产商与著名的慈善家 Jason Yeap，他除了是杂志创刊号的封面人物，艺术和文化的促进者，也是受人尊敬的思想领袖。

另外，澳大利亚–马来西亚商务理事会(AMBC)维多利亚分会会长 Joe Perri 和墨尔本市议员兼策划 Ken Ong 也出席叙述了与Essenze的缘分。这些有影响力的人都聚集在 Essenze，也使马来西亚出现在墨尔本地图上。其他的贵宾包括来自墨尔本银行的 Sean O’Donnell, Temple Brewing Co的Nicholas Pang与UAG集团的Nicole Chow。

而 SpACE@Collins 不仅作为开幕场地，它是开放的企业活动、时装表演，展览和晚宴的最佳场所。事实上，除了因为隐私和舒适的氛围，更是理想中心地带－柯林斯街278号1楼。

宾客们带回一份Essenze杂志，留下了持久的印象，而心身灵体验却仅是开始。毕竟，不仅是杂志，CHTNetwork强调的是：遇见生活中的美好事物。

EZ澳大利亚的推展仪式在优秀合作伙伴协助下成功举行。由Event Equipment 所精心设置的灯光与音乐完美结合，Complete Function Hire 所提供的优雅家具， CNK Food Design精心布置的餐饮， 再加上 Temple Brewing 奉上荣获国际奖项的 Anytime IPA手工精酿啤酒。当然也要在此感谢 CHT 团队和朋友们成就这个美好的策划。