From Success to Significance 从成功到真谛

Simon J. Costa

Humanitarian, AO

人道主义者, AO

Nelson Mandela once said, “Overcoming poverty is not a task of charity, it is an act of justice.” In this perspective, Simon J. Costa is the judge, jury and executive power. 

The 52-year-old Australian has been recognised for his services to the disadvantaged within Australia and internationally with the Pride of Australia Medal, appointed a Senior Officer of the Order of Australia and awarded a Global Humanitarian Award by the United Nations. 

Costa describes his life journey as being separated into two distinct halves. “During the first half I was driven by a relentless pursuit of success. In my second half, I still have the same determination, but I am now pursuing significance.” 

“Everywhere I went, the priority was studying the problem – not solving the problem. There was severe malnutrition in regions where tonnes of food was being produced and never consumed; the result of inefficient agricultural and supply chain practices.”

Never a person to settle for mediocrity, Costa is always pushing boundaries. At age 37, he became the head of one of Australia’s largest private organisations, controlling multiple companies and employing over 13,000 people. He had wealth, power and influence. At age 44 Costa began reflecting on his purpose in life and the legacy he wanted to leave behind. “I did not feel a meaningful legacy would be represented by the amount of money I had in my bank account or the number of properties I leave to my children. I began exploring ways in which I could use the gifts I had been blessed with to benefit others.” 

In 2011, Costa made the life-changing decision to step away from all corporate responsibilities and tackle two of the world’s most significant problems – starvation and poverty in developing countries. Costa joined the United Nations as a volunteer, focusing on improving the lives of people in sub-Saharan Africa whose existence revolved around agriculture. “I never expected the work would become such a passion for me, nor did I anticipate I would stay involved for over seven years.”

“I did not feel a meaningful legacy would be represented by the amount of money I had in my bank account or the number of properties I leave to my children. I  began exploring ways in which I could use the gifts I had been blessed with to benefit others.” 

The compassionate businessman was initially shocked to discover the scale of the food loss in the region and the lack of urgency to address the causal issues. Working with the UN World Food Program, Costa and his team launched a pilot program involving 2000 farms in East and West Africa. The success of the project attracted strong donor support and expanded to involve over 100,000 farming families over the following years. 

A study conducted by MIT University (Boston) revealed the education and technologies introduced by Costa’s team resulted in a staggering 98% reduction in food loss and provided a pathway towards global food security, greatly reducing poverty and starvation.

Since returning to Australia at the end of 2018, Costa has remained highly active. His new company, Inspiring-Leader, supports CEOs and executives in becoming more effective business leaders. Not surprisingly, Costa gives 100% of his fees to charity. 

前南非总统 Nelson Mandela 曾经说过:“战胜贫困不是慈善的任务,而是正义的行动。”从这个角度解析,Simon J. Costa同时集法官、陪审团和行政力量于一身。

这名52岁的澳大利亚人最近因在澳大利亚国内和国际上为弱势群体所做的贡献而获得“澳大利亚荣誉勋章”,任命为澳大利亚勋章高级官员(AO),同时被联合国授予全球人道主义奖。

Costa将他的人生旅程分为两个截然不同的部分。“在我的上半生,对于成功的不懈追求成为我的驱动力。在后半生,仍然具备同样的动力,但我现在着重于生命意义。”

“我觉得有意义的遗产并非银行账户里有多少钱,或者要留给孩子多少资产,而是开始思索如何利用我所被赐予的一切来造福他人。”

他从来不是一个甘于平庸的人,总是在挑战极限。37岁时,身为澳大利亚最大的私人组织之一的负责人,掌管着多家公司,手下拥有超过1.3万名员工,可谓是财富、权力和影响力兼具。 而44岁时, Costa开始反思他的人生目标和名下的财产。“我觉得有意义的遗产并非银行账户里有多少钱,或者要留给孩子多少资产,而是开始思索如何利用我所被赐予的一切来造福他人。”

2011年,Costa毅然做出改变人生的决定,放弃和解除了所有的企业管理职,积极投入解决世界上两项最严重的课题——发展中国家的饥饿和贫困问题。他作为一名志愿者加入了联合国,致力于改善撒哈拉以南非洲地区以农业为中心的人们生活。“这份工作出乎意料之外的点燃我的激情,从没想过会在这里工作超过7年。”

“我的所到之处,优先考虑的似乎都是学习,并非解决问题。由于供应链效率低下、农业和贸易问题,在那些生产数吨粮食却从未消费的地区,造成了严重的营养不良。”

这位极富恻隐之心的商人最初为粮食损耗问题的严重性感到震惊,并且意识到解决因果问题的紧迫性。他与团队携手联合国世界粮食计划署展开合作,启动了一个涉及非洲2000个农场的试点项目计划。该项目得到了捐助者的大力支持,并扩大到1.6万个农业家庭,第二年持续延伸至4.2万个农场。

一份来自波士顿麻省理工大学的详细报告显示,Costa团队引进的教育和技术从中减少了98%的粮食损耗度,从而为全球粮食安全开辟了一条有效通道,很大程度舒缓了贫困和饥饿。

自2018年底回到澳大利亚以来,Costa一直保持活跃状态。他新成立的公司Inspiring Leader,提供支持和咨询予企业的首席执行官和高管们,让他们成为更高效的领导者。当然,毫无疑问,所有相关收益100%捐献慈善机构。

By Billie Ooi-Ng Lean Gaik