Founder of Aromababy
There is no greater love than a mother’s love for her children. While being a mother can change your life completely, it can also inspire you to do new things and explore avenues that will lead to good fortune.
That’s what Catherine Cervasio did in 1994 when she was pregnant with her first child and started Aromababy, an organic and natural baby skin-care line that’s now exalted by celebrities like John Trovolta, Princess Mary, Jamie Oliver and Kate Moss to name a few.
Catherine developed the Aromababy concept which would set the standard for baby goods worldwide and most importantly, natural, organic-rich baby skin care.
“I’ve always had a strong interest in natural health and well-being and completed a diploma in aromatherapy and massage. I was trained as an Infant Massage Instructor and worked in the area of product development of skin care products. With Aromababy, I wanted to offer natural baby products at a hospital level so that parents would have a choice in the type of baby care they want to use,” she said.
After 22 years, Aromababy is now sold in hospitals and highly recommended by midwives. It has also received numerous accolades in both Australia and overseas.
Some of the awards were the My Business Awards, Micro Business Awards and the Gift Awards. She has received many nominations for the Telstra Business Women’s Awards over recent years, received a Highly Commended (Export) and a Highly Commended status in past Australian Achiever Awards.
Aromababy achieved a Highly Commended Award in the Export Entrepreneur of the Year division of the My Business Awards recently and has won Iparenting Media Awards in USA for several products.
Of course, all these did not just come easily for the mother of two as she slowly worked the business from a small start-up to an international exporter that is setting the world standard for safe and natural baby products.
“In the first few years, the challenge was to educate customers as there was no other product like ours. We kept on growing and started exporting to the Middle East five years into the business. When we were approached by a Korean company, that presented us a big opportunity to export to Korea and signing the multi-million dollar contract catapulted the business even further.”
Aromababy then ventured to Singapore, Hong Kong, Taiwan and smaller parts of Europe. The biggest break was a few years ago when the business started exporting to China. But Catherine wanted to take the trade slow and steady as exporting to China is usually thought of as a get rich quick method. She worked to get the brand licensed there so that it could be sold in retail outlets.
“I’ve visited Shanghai a number of times and it’s a beautiful clean city. I’m also learning Chinese a little now as it’s really important to communicate and embrace other cultures and understand the people you’re doing business with.”
In addition to Aromababy’s therapeutic-grade aromatic product, there is also the aroma-free products that are essential for the baby’s first few weeks of life, as studies show that bland, unscented product or simply water to be the best and safest. “This range only has pure essential oils that have been specifically chosen and blended synergistically not only for their therapeutic properties, but to delight the senses and soothe the soul,” explained Catherine.
1994年，Catherine Cervasio怀了第一个孩子，同时启动开发”爱乐湄(Aromababy)”有机和天然婴儿护肤产品系列品牌。而这个婴儿护理品牌甚至赢得国际名流或巨星如John Trovolta, Princess Mary, Jamie Oliver 与Kate Moss等高度赞扬追捧。
这些奖项包括MyBusinessAwards，微型企业奖(Micro BusinessAwards)及GiftAwards。同时近年来她多次获得Telstra Business Women’s Awards的提名，受到出口部门的高度赞赏，并曾在澳大利亚成就大奖中荣获最佳推荐。
爱乐湄产品在MyBusinessAwards所属的出口企业家赢得高度推荐奖，其中一些优质产品获得美国Iparenting Media Awards的权威肯定。