Director of Deutscher and Hackett
The world of art is no doubt an interesting one where a piece can be considered hot one day, and well, not the next.
Much like fashion, the artist will either make it or break it. While some may wonder why certain pieces are so exorbitantly priced, it all comes down to supply and demand.
Unfortunately, for true artists, art lovers and aficionados, the value and talent behind the work of art is not recognised. Deutscher and Hackett Auction House co-owner, Chris Deutscher, sadly admits that the main reason people buy the most expensive and popular piece at that moment is because it is highly sought after.
“It’s not because the artwork is beautiful or that they connect with it, they are bought because it adds to the status symbol. I feel that sometimes it feeds a sense of greed to buy art for this reason because it is superficial. If you truly love the art, you’ll want it not because of its popularity or not, but because it speaks to you,” says Deutscher.
With several years experience under his belt, he has made this keen observation.
“I love dealing with people who are passionate about art, not those who have a bit more money and want to show it off. I think the best thing you can do is to visit the art galleries and take time to absorb the works you really like and you’ll soon build a deep sense of appreciation,” he says.
Deutscher was born in 1948 and is married to Karen, his wife and fellow art lover. He currently runs the auction house with his partner, Damien Hackett where they operate a rather unique business model.
They offer comprehensive art appraisals for works of art for clients who are considering to sell through auction and private sale. Their valuation services cover a range of needs including insurance, market, family division, probate and superannuation fund valuations. Currently, they have art specialists who provide a tailored approach to handling individual works and entire collections.
“We only have auctions every quarter so we always hope and pray that those selected days go well. As it’s only four days in one year, we hope the weather is good and there are no crashes in the stock market!”
“But the infrequent auction days garner a generous portion of their sales as one auction brings in 30% of the business revenue for the whole year. That’s a lot of money made within the short 15 minutes of auctioning. “
“We always thought about increasing the number of days of our auctions, but it’s been working well for us since we started in 2007. We always make a profit at each auction,” he says.
“We hold the auction previews and special exhibitions in our purpose-built, centrally located exhibition galleries in Melbourne and Sydney. We present a wide range of paintings, works on paper and sculpture both in terms of chronology and value and our client database has grown to reflect this broad approach.”
It took a long time for Deutscher to learn how to make selling art a profitable and viable business as he admitted to making a few minor error in judgements in his younger days.
“In the early 70s, I went to London for one year where I played in a jazz band. While doing that, I developed a hobby in buying and collecting artwork without any intention of doing anything with them.”
“When I came back to Melbourne in 1974, I decided to set up an art gallery in Armadale, but had no idea about doing business.”
“It took me a long time to learn and develop some business acumen because I always sold the art pieces at a low price. This did not only under value them but my profit margin was very low,” he says. Over the years he’d built good relationships with museums, artists and key stakeholders.
Today, Deutscher and Hackett auctions Australian and International Art including Colonial, Modern and Contemporary works and sales of Indigenous Australian and Oceanic Art. These auctions attract important individual works of art and significant corporate and private art collectors.
可悲的是，真正的艺术家、艺术爱好者，还有艺术作品背后的价值和才华却没被认可。Deutscher and Hackett Auction House创始人之一Chris Deutscher遗憾的承认，主要还是因为人们热捧一些流行元素的艺术品。
多年来，他成功搭建博物馆、艺术家与关键利益者的良好关系。如今，Deutscher and Hackett Auction House也汇集了澳大利亚和国际艺术包括殖民地，当代作品及销售澳大利亚土著与大洋洲艺术品，吸引了独特的艺术家与作品，还有显赫的企业与私人收藏者。