Helen Reizer 

HR PR & Marketing of HRPR Public Relations & Event Management

When someone radiates positive energy, it becomes contagious and a gloomy day can have a bit of sunshine after all.

Helen Reizer seems to have that effect on people with her effervescent demeanor and smile. Known to and highly regarded to many as one of the top PR and events managers in Australia, Helen has a string of experience under her belt in this highly competitive industry.

She now runs her own company, HRPR after almost 30 years of working in some leading fashion companies locally and internationally.

“Fashion has always been something I love and I’m still involved with it now. I also do a lot of work with charities for the Royal Children’s Hospital, Beyond Blue, Children’s Tumour Foundation, Ovarian Cancer awareness and Diabetes research with Susan Alberti,” she said.

Her media networks are also impressive with a repertoire of celebrity work involved with high exposure publicity. Some of these include the participants of popular TV shows like My Kitchen Rules, Masterchef Australia, the Bachelor, Married at First Sight, to name a few.

For someone who’s already working her dream job, Helen first started her career after she graduated from a BA in fashion at RMIT and winning three fashion awards. She worked at Sportscraft as a visual merchandiser and became their National sales manager for Sportscraft Women and head of sales for the Sportscraft Petites Collection.

“I looked after David Jones, Myer and Daimaru Japan as well as department stores throughout Australia and New Zealand.”

In the 90’s Helen moved to London at only 27 and worked as the marketing manager for Susan Woolf, a high end UK women’s fashion designer. As Helen took charge of the PR and marketing for the brand, it successfully opened 28 stores in the UK and Europe within two years.

“We worked with amazing and highly driven people to make that possible. That was probably the peak of my career and I absolutely loved it. After eight years of working there, it was time to come back home to Australia to start a family, but I also continued my career here,” said Helen.

That’s when she founded HRPR and not only that, she has also started other businesses on the side in the food & beverage and designer jewelry industry.

Now she lives in Malvern with her husband and two children and says that working from home is the norm. “I’ve also been to almost every cafe in Melbourne as I use them as my office,” she said with a chuckle.

The driven woman and mother always wanted to achieve what she has ever since she landed her first job.

“I always believe that you have to work with what you’ve got as anything can happen. Sometimes things don’t go as planned and you have to be positive and stay true to your vision no matter how hard things get. Always be thankful and grateful.”.

如果一个人散发正能量，将会蔓延感染他人，犹如雨过天晴的阴沉云霾中透出的一丝阳光。

HelenReizer就是以她深具感染力的风度和微笑见称。在澳大利亚的公关管理领域行业，她绝对是一个耳熟能详的名字，在竞争激烈的行业，专业管理和独到经验使她历久弥新。

目前经营自主公司-HRPR，近30年服务于本地和国际的时装公司公关宣传工作。“时尚一直是我喜爱的事物，当然现在乐于享受其中。另外，我本身参与的慈善项目包括皇家儿童医院、Beyond Blue、儿童肿瘤基金会，卵巢癌意识提倡，还有与Susan Alberti合作的糖尿病研究。”

她所主导的媒体网络涉猎令人印象深刻的高曝光宣传节目。其中热门电视节目如“My Kitchen Rules”，“Masterchef Australia”，“the Bachelor”与“Married at First Sight”等。

从事着自己梦寐以求的工作，Helen的职业生涯开展于皇家墨尔本理工大学(RMIT)服装学士学位毕业及赢得3项时尚大奖后，她曾在澳大利亚休闲品牌Sportscraft担任商品视觉陈列师，接着是该品牌女装部全国销售经理，还有Petites系列的销售主管。

“我负责过梅尔(Myer)、大卫詹斯(David Jones)、日本大丸(Daimaru) 百货商场在澳大利亚和新西兰的店面。”

90年代，27岁的Helen到伦敦曾作为营销经理辅助高端英国女装设计师Susan Woolf，负责品牌公关和营销，在英国和欧洲短短2年内成功开拓28家店。

“我们的合作团队配合无间，缔造无数辉煌，这可能成为我职业生涯的高峰期。工作历经8年，是时候返回澳大利亚经营家庭，但我还是继续事业。“

她在那时创办了HRPR，不仅如此，还涉足餐饮和珠宝设计的业务。目前与丈夫和2个孩子居住在莫尔文(Malvern区)，在家工作是常态，“我也常到墨尔本各处的咖啡馆，它们也是办公室。”她笑着说。

这名进取不断的女性和母亲自第一份工作后一直想实现更多。“我始终相信，万事皆可能。有时事情并不按计划进行，但你必须保持积极和忠于愿景，无论多么艰苦，总是心存感恩和谢意。”