Highly anticipated and only another few months to go, organiser of the Melbourne Art Fair had just announced that this important and successful biennale down under that attracted over 80 galleries and made a sales of $100 million in 2014 is now cancelled.
Chairperson of the non-profit Melbourne Art Foundation, Anna Pappas, cited that one of the reasons of this unfortunate announcement was due to the withdrawal of some of the high-profile galleries days before payment of the exhibition was due according to The Guardian reports. Pappas further elaborated that the organiser has no interest in becoming an affordable and mediocre art fair.
One of the withdrawn galleries voiced an opinion that the cost commitment was high, yet there were signs of good marketing and professional staff handling the fair. Another gallery had an interview with Art Asia Pacific, citing that the unofficial announcement that Sydney Contemporary run by the Art Fairs Australia (AFA) will be transforming the biannual art fair into an annual event in 2017 had influenced the decision. Adding insult to injury was that AFA had terminated its 20-year term contract with Melbourne Art Fair after 18 months.