Karina Foo (Founder and designer of Lady Bold, a designer & boutique athletic wear collection)
Lady Bold is slowly making bold waves in designer fitness-fashion with its focus on hand drawn artwork and masterpieces by the founder, Karina Foo. The journalist turned artist and designer has created an impressive boutique collection that overshadows mass produced offerings with her use of strong colours and highly detailed patterns. As a result, each piece tells an intense but unique story that defies the mainstream. Here, Karina talks about how her creations embodies edginess and defiance.
Lady Bold的设计师兼创始人Karina Foo以大胆又特出的波浪形手工绘制艺术制作健康时尚。这名从媒体工作者转化为艺术设计师的年轻女性，创作令人印象深刻的精品汇集，运用强烈色彩和高度细致花纹，让每一片手工绘品充斥着打破主流的张扬与独特气息。在这里，Karina Foo也谈到她的创作如何体现鲜明和锐利感。
Your designs and artwork is definitely very bold. What inspired you to create Lady Bold?
I love colour, drawing and fitness so the collections are made as wearable art that’s been inspired by cultures, festivities and a celebration of colour. There are a lot of brands in the sports clothing market but many offer mainstream patterns or colours that are quite common and plain. I wanted to create a premium product that stands out, isn’t part of the norm and certainly to make an impact.
Who is Lady Bold?
Lady Bold (not only limited to ladies), is someone who loves beautiful creations. She or he doesn’t conform or blends in. You can be any age or size but you’re comfortable in your skin. When you wear the apparel, it’s not just your normal sportswear, you’re wearing a unique work of limited edition art while working out. The artwork pushes boundaries with its eccentric and edgy motifs and for the wearer, it’s about awakening their creative soul and not being afraid to express themselves.
Can you describe the design process?
In a nutshell, it takes about two months to complete one design. I first sketch and draw a design, colour it with inks, digitise it on software and get it printed on high performance sports fabric. A great deal of research has also gone into the fabric and stitching quality where the newest technology is used to make durable and comfortable athletic clothing.
What makes quality and premium athletic clothing and can your range be worn for lifestyle wear?
Quality athletic clothing is very different from your everyday wear and you need something that’ll last with the intensity of your exercise. We use a method of stitching called “double flat lock” to create a seamless look where the threads are smooth and won’t irritate the skin. There’s also a strong layered gusset with two to three way stitch lines to prevent fabric tears. The material compositions are patented as LBoost™ High Tech Fabric where it wicks sweat away to keep you cool and dry while the soft microfibers provide comfort so it can be worn when you’re not exercising. The method of printing for the artwork is high end digital prints so the colours stay strong and last even after washing several times.