General Manager, Southern Australia, Thai Airways International
by Karina Foo
He is fond of travel and even more fond of family ties so his career destination in the aviation industry is indeed a perfect fit. Athivat Krisnampok of Thai Airways always dreamed of the opportunity to travel while still being close to family.
The son and brother of a pilot, he started as a sales representative for Thai Airways International 22 years ago in Bangkok. From there, he worked his way up the career ladder, moving to Hong Kong, Tokyo, Nagoya, Bali and now to Melbourne at his current position as the general manager of Southern Australia.
One of the reasons he didn’t choose the same paths as his father and brother could possibly be that he’s a well rounded and grounded person, in more ways than one.
“My family said that one on the sky and one on the ground balances things out. Instead of flying a plane, I’m being flown on the plane and I love it,” said Athivat.
A THAI INSTITUTION
As a boy, he already set sights on being a part of this highly honoured Thai institution because of its prestigious image that strengthened its country’s patriotism.. “I still remember more than 30 years ago that Thai Airways International received an award for the best airlines in the world and it wasn’t just a proud milestone for the company but for the Thai people,” he recalled.
For the last four over years at his current role, he has been overseeing sales operations throughout the Southern Australian regions. While increasing revenue is purely driven on output, working on creating that output is fundamental to achieving the desired results.
“I’m also in charge of managing the day to day operations at our airport and ensuring that customers are satisfied with our service. I’m also there to motivate our team, establish and maintain high standards of safety, security in accordance to our company policies and procedures,” he explained.
He is particularly proud that the company continuously reviews and implements safety technologies to operate its flights safely and efficiently, meeting and exceeding required standards that are required by external authorities.
Thai Airways started operating in Sydney in 1971 starting and branched out to Melbourne in 1980 followed by Brisbane and Perth. It has grown exponentially in Australia and internationally, now flying to and from 75 destinations.
So aside from its exemplary image, Athivat says that the “secret” behind the airline’s growing international success is its people.
“Our employees have been with us for many years and some, even more than 30 years. Dedication is unparalleled in any business, especially in the dynamic aviation industry that has been and is still going through crisis, challenges and changes over the years. The strength, reliability and support of our People can not be underestimated and I’m proud to be part of it too. We’ve also built strong ties with the local communities we work with as well as key trade partners. All this is encompassed into our unique culture that makes Thai Airways different from the others airlines.”
A TOUCH OF THAI
While every airline boasts on-board Entertainment, beautiful interiors and designs, Athivat believes that the company has an extra edge which is the Thai culture that touches the hearts of its people and customers. “We employ Thai people and international staff who learn our culture. It’s something that I call ‘Touch of Thai’,” he said.
It’s not only this touch of his homeland that fuels his passion for work, but his parents and co-workers are the key sources of support.
“They’ve been there for me and without them, I wouldn’t be where I am today. I have faced challenges at work as it’s not always been smooth sailing but they’ve helped me find my feet time and time again. I’ve also found that being highly adaptable to situations can yield surprising results. I believe in learning and failing quick, picking myself up and moving on.
Perhaps we can all learn something from Athivat who believes in this theory by Charles Darwin “It’s not the strongest nor the most intelligent of the species that survives, but one that’s most adaptable to change.”
He also relates this to the constantly evolving needs of customers and to be one step ahead of competitors. “Changing and adapting is a challenge and such a challenge poses one of the many initial steps to achieve success. It can also be applied to all aspects of life,” said Athivat.
他喜欢旅行，更爱家庭关系，所以他服务于航空业确实是一个完美的契合。Athivat Krisnampok 对于泰国航空一直抱持的梦想：那是一场完美的家庭旅行。
作为飞行员家族的儿子和兄弟，22年前开始，Athivat Krisnampok 开始担任泰国国际航空公司曼谷的销售代表，活跃在航空业。从那里，他启动了晋升的阶梯：高升往香港、东京、名古屋，巴厘岛和目前的所在地墨尔本担任职务，现职为泰航澳大利亚南部区域的总经理。
在男孩时期，他已经把崇敬的目光投向泰国机构，除了声望，当然还因爱国意识。“我还记得 30 多年前，泰国国际航空获得世界性的荣誉“最佳航空公司”，不仅是公司骄傲的里程碑，身为泰国人也与有荣焉。”他回忆说。