Waving Malaysian Flag in Milan 马来西亚国旗飘扬

IMG_6834-EditThis year marked Malaysia’s year as the Chair of ASEAN, which is the seventh largest economy in the world and home to a consumer market of over 600 million people. Flying the Malaysian flag high with the theme ‘‘Towards a Sustainable Food Ecosystem’’, the Malaysia Pavilion launched at Expo Milano, showcases the best of Asia to drive regional growth.

The Pavilion represents the nation’s strong economic fundamentals, underpinned by comfortable levels of external reserves, low external debt, low unemployment and healthy inflows of foreign direct investment. Proudly Malaysian-made, the architectural design of the Pavilion is made up from four seeds which emblematic the Rainforest Seeds; also explained the kaleidoscope journey of Malaysia. The seed-shaped Pavilion is constructed with ‘‘Glulam’’, or a glued laminated wood made from tropical timber. The ‘‘Glulam’’ combined with the structurally complex design of the pavilion, is a testament of Malaysia’s capabilities in both innovative design and use of sustainable materials. In addition, this is the first appearance of ‘‘Glulam’’ in the European Market after having satisfied Europe’s stringent entry requirement.

The Malaysia adventure begins in the first seed, where the nation’s diversity is explored. Continues in the second seed, where it represents its natural food ingredients used in local gastronomic specialties that found in Malaysia’s rainforests.  Recognising that the rainforest are the country’s primary resource, the third seed showcase the country’s commitment to protect and safeguard the forests as a source of health and wellbeing for the future generation. To conclude this enlightening journey, the fourth seed delves into Malaysia’s rich heritage, offering the best of its music, arts and culture.

Malaysia’s presence at the Expo has enhanced the nation’s relationship with the European Union, and yet the Expo has created a platform for Malaysia to promote trade and investment. There are over 140 participating countries in the expo this year showcasing the best of their technology, creativity and innovation as the countries’ efforts for sustainable future.  The six-month Expo carries the theme ‘‘Feeding the Planet, Energy for Life’’, is currently running until 31st October 2015; and is expected to attract about 20 million visitors.

今年马来西亚作为东盟的主席国,这个世界上第七大经济体,拥有超过6亿人的消费市场。而随着马来西亚国旗在米兰世界博览会的展览馆飘扬,今年主题为迈向可持续性食品生态系统,展示亚洲地区蓬勃的经济增长。

展览馆反映这个国家强力的经济基本面,对外储备处于舒适水平,低外债、低失业率和健康的外资流入。骄傲的马来西亚制造,展馆的设计构思是由从4个象征雨林的种子组合,也解释万花筒马来西亚之旅。

种子形态展览馆是由胶合层积材或热带木材等原料制成。以胶合层积材结合复杂构造的设计馆,证明了马来西亚创新设计的能力,还有这项可持续材料的功能性。这也是首次胶合层积材材料满足欧洲严格的入境要求,并进入市场。

而对于马来西亚的探险是从第一个种子开始,探索这个多元化的国家。来到第二个种子,就是来自热带雨林的自然食品配料,这些也用于当地的美食特产,热带雨林是马来西亚主要资源。

第三个种子展示这个国家对于保护和维护森林完整的承诺,而在结合这项深具启发性的旅程,第四个种子深入研究马来西亚的丰富文化古迹,优美的音乐、艺术和文化。

马来西亚出席米兰世博会巩固了与美国和欧盟的关系,创造一个平台,促进贸易和投资。有140多个国家参与今年世博会展示最尖端的技术和创造力,长达6个月的世博会带来的主题为滋养地球,生命之源,直至20151031日,预计将吸引2000万游客。